The Google Ads Automation timeline started back in 2011 with the launch of Dynamic Search Ads. A few years later Smart Bidding entered the game.…
Benjamin Hecmai 18, 2022
Did you watch the Google Marketing Livestream on the 27th of May? If not, no worries! We have summarized all the feature releases and updates…
Nathalie Azzijuin 17, 2021
We’re always looking for things that could make our lives a bit easier right? Well, you may have heard about the ad customizer feeds in…
Houda Fettakaoctobre 7, 2020
As a SEA campaign manager, you follow up closely on Search Impression Share on a regular basis in order to get insights into the evolution…
Houda Fettakaaoût 12, 2020
Controlling the placements where your display campaigns are shown is an important step you need to implement before the start of your campaigns, but is…
Valentine Blondiaujuillet 28, 2020
In Part 1 and Part 2 of this article series, we have given an introduction to smart bidding and we have given a way to…
Yannick Timmermansjuillet 14, 2020
The CLICKTRUST Decision Tree Now that we placed the context around smart bidding and explained the concept (read all about it in Smart bidding for…
Julien Delbauvejuillet 6, 2020
We started writing an article about Smart Bidding and before we knew it we had more than 10 pages. So we decided to split our…
Yannick Timmermansjuin 30, 2020
Intro Google Ads is the center of your online advertising management, and by sharing access to your Google Ads account, you can work with other…
Nathalie Azzimai 18, 2020