On Google, and specifically in SEA, the message contained in your ad serves as the primary representation of your brand. Over the past years, Google…
Geoffrey Haesaertseptembre 15, 2023
In today's fast-paced world, where digital marketing reigns supreme, it's easy to overlook the potential of traditional advertising channels. However, at CLICKTRUST, we believe in…
Patrick Kibalejuillet 5, 2023
To nobody's surprise, the 10th anniversary edition of Google Marketing Live largely focused on further unlocking AI possibilities and embracing privacy expectations. Looking ahead, Google…
Lore Dessentmai 24, 2023
For the past few months, we've had the pleasure of getting to know the newest addition to the Google family - a groundbreaking product infused…
Benjamin Hecavril 27, 2023
I’m sure you’ve heard of “the death of the cookie” by now. It’s hard to miss. Even people outside our industry are aware that times…
Bert Onckelinxoctobre 28, 2022
In today's competitive business landscape, understanding and leveraging customer lifetime value (CLV) is crucial for sustained growth and profitability. CLV refers to the predicted business…
Yannick Timmermansseptembre 14, 2022
More than ever, we keep repeating how essential understanding the customer journey is in order to make strategic decisions. But have you ever wondered how…
Deborah Bergiersjuin 8, 2022
Each year, Google shares its latest insights and new products and services during its Google Marketing Live event. This year's edition focused on three key…
Lore Dessentjuin 1, 2022
The Google Ads Automation timeline started back in 2011 with the launch of Dynamic Search Ads. A few years later Smart Bidding entered the game.…
Benjamin Hecmai 18, 2022