After an undisputed reign for over 10 years, Universal Analytics is in its final months and will definitely shut down in July 2023. Who are…
Jean-Baptiste Brasseurjanvier 31, 2023
Many companies are confronted with huge amounts of data and the challenge to get the most value out of it for their marketing mix. In…
Sheila Abimanaseptembre 28, 2022
In today's competitive business landscape, understanding and leveraging customer lifetime value (CLV) is crucial for sustained growth and profitability. CLV refers to the predicted business…
Yannick Timmermansseptembre 14, 2022
The Cohort report is one of the most overlooked features in Google Analytics, yet, it's one of the most powerful. Have you ever wondered how…
Christie Janvieraoût 31, 2022
All digital marketers should have heard about Google Analytics 4 by now as it has been released more than a year ago (in October 2020).…
Jean-Baptiste Brasseurmars 9, 2022
In one of our previous posts, we already explained what Google BigQuery is and why you should use it as a marketer. In this post,…
Nicolas Schnockjanvier 28, 2022
Like many marketers, I’m sure that your marketing data comes from several platforms and you have to juggle with a mix of siloed data to…
Deborah Bergiersdécembre 17, 2021
In October 2020, Google launched the fourth iteration of its popular analytics platform: Google Analytics 4. In one of our previous articles, we already discussed…
Lore Dessentoctobre 28, 2021
As we all know, the first step of the “cookiepocalypse” started with GDPR and has since become more and more severe with every new version…
Jochen Fostiemars 2, 2021