In today's competitive business landscape, understanding and leveraging customer lifetime value (CLV) is crucial for sustained growth and profitability. CLV refers to the predicted business…
Yannick Timmermansseptembre 14, 2022
All digital marketers should have heard about Google Analytics 4 by now as it has been released more than a year ago (in October 2020).…
Jean-Baptiste Brasseurmars 9, 2022
In one of our previous posts, we already explained what Google BigQuery is and why you should use it as a marketer. In this post,…
Nicolas Schnockjanvier 28, 2022
Like many marketers, I’m sure that your marketing data comes from several platforms and you have to juggle with a mix of siloed data to…
Deborah Bergiersdécembre 17, 2021
In October 2020, Google launched the fourth iteration of its popular analytics platform: Google Analytics 4. In one of our previous articles, we already discussed…
Lore Dessentoctobre 28, 2021
As we all know, the first step of the “cookiepocalypse” started with GDPR and has since become more and more severe with every new version…
Jochen Fostiemars 2, 2021
You probably heard about Google Analytics 4 right? It has been THE headline for the past few weeks. A lot of articles about GA4…
Julien Delbauvedécembre 21, 2020
Ever since 2010, when Google launched the ability to retarget people based on their actions on a website, this targeting method has been an important…
Jochen Fostienovembre 3, 2020
Whatever the channel your users come from to convert, the first step in measuring your business success is actually defining WHAT you want to measure,…
Nathalie Azziseptembre 8, 2020