More than ever, we keep repeating how essential understanding the customer journey is in order to make strategic decisions. But have you ever wondered how…
Deborah BergiersJune 8, 2022
Adform is a platform used for programmatic that offers different products such as DSP (Demand Side Platform) or DMP (Data Management Platform). This platform allows…
Deborah BergiersApril 30, 2020
Display & Video 360 (a.k.a DV360 or previously known as DoubleClick Bid Manager) is a DSP (demand-side platform) that allows you to buy ad inventory…
Deborah BergiersApril 28, 2020
Google Tag Manager is a powerful tool where you can handle codes and scripts on your website. It will allow you to easily update your…
Deborah BergiersApril 3, 2020