Analytics

Which web analytics tool to adopt in 2023?

After an undisputed reign for over 10 years, Universal Analytics is in its final months and will definitely shut down in July 2023. Who are…

Jean-Baptiste Brasseur January 31, 2023

CLICKTRUST news

CLICKTRUST has been nominated as Trends Gazelle 2023

We are proud to announce that we have been nominated as Trends Gazelle 2023 in the category ‘Medium-sized companies’ in Brussels. Each year, Trends Magazine…

Fabian Van De Wiele January 26, 2023

Tools

ChatGPT for digital marketers: Google Sheets, GTM, JavaScript & SEO

I will not waste your precious time by explaining what ChatGPT is or how it is going to completely revolutionise the way we work. Instead,…

Enrico Cadei January 23, 2023

CLICKTRUST news

2022 - A look back on another amazing year

On behalf of the entire team at CLICKTRUST, we want to wish you a happy 2023! We are really looking forward to another year of…

Fabian Van De Wiele January 6, 2023

SEO

The complete website migration checklist: Don’t lose important organic search traffic

What is a website migration? When talking about Website Migration in an SEO context, the term refers to any major changes to the website that…

Enrico Cadei December 8, 2022

PPC

SMX Next - November 2022

We attended the SMX Next webinars on the 15th & 16h of November 2022. Various speakers presented interesting topics tailored towards the evolution of SEO…

Benjamin Niyonkuru December 2, 2022

SEO

How to improve on-page SEO with long-tails, qualitative content & topic clusters

In this article, we will discuss how you should adapt your website content to try to reach those top organic results that will bring your…

Valentine Blondiau November 22, 2022

Monthly sector news

The CLICKTRUST monthly pick – October 2022

So what's new in the digital world in October? Google Data Studio is now Looker Studio, Elon Musk finally bought Twitter, Google Analytics 4 is…

Lore Dessent November 4, 2022

Analytics

Introducing LYKTA, our Marketing Mix Modeling offering

I’m sure you’ve heard of “the death of the cookie” by now. It’s hard to miss. Even people outside our industry are aware that times…

Bert Onckelinx October 28, 2022

PPC

AdWorld Conference October 2022

Last week I had the pleasure of taking part in Ad World, the world's largest online advertising event. The conference featured numerous experts in the…

Enrico Cadei October 24, 2022

SEO

Brighton SEO - October 2022

What a chance to have been able to participate in our first SEO conference at Brighton SEO. In addition to the great atmosphere, we were…

Sarah Derba October 19, 2022

PPC

Adworld Experience 2022

Last week we had the chance to attend the ADworld Experience taking place in Bologna. The conferences took place over two days and 3 areas…

Geoffrey Haesaert October 18, 2022

Monthly sector news

The CLICKTRUST monthly pick – September 2022

So what's new in the digital world in September? Google is investing in new ways to manage first-party data, new features for easier shopping on…

Lore Dessent October 5, 2022

Analytics

The importance of Web Analytics data segmentation

Many companies are confronted with huge amounts of data and the challenge to get the most value out of it for their marketing mix. In…

Sheila Abimana September 28, 2022

Analytics

Adapting your campaigns for future revenue with Customer Lifetime Value

How we provided insights in the future revenue of our clients and how we are optimizing the campaigns.   Repeat purchase behavior At CLICKTRUST, we…

Yannick Timmermans September 14, 2022

Monthly sector news

The CLICKTRUST monthly pick – August 2022

  So what's new in the digital world in August? Google introduced the new Google Tag, new features are coming to Discovery ads, digital out-of-home…

Lore Dessent September 1, 2022

Analytics

Cohort Reports: Get lifetime insight on users to elevate your strategy

The Cohort report is one of the most overlooked features in Google Analytics, yet, it's one of the most powerful. Have you ever wondered how…

Christie Janvier August 31, 2022

Monthly sector news

The CLICKTRUST monthly pick – July 2022

So what's new in the digital world in July? Google has rolled out several updates to Performance Max campaigns, Search Console's integration with GA4 and…

Jochen Fostie August 3, 2022

CLICKTRUST news

My experience as an intern at CLICKTRUST

I am Miguel Santos. I come from Portugal, and since 2013 I have lived in Aalst, Belgium. I acquired the International Communication and Media (ICM)…

Miguel Santos July 27, 2022

CLICKTRUST news

Welcoming 3 new clients: Multipharma, Tom&Co and RTBF

We recently welcomed no less than 3 new clients to our portfolio. From now on, Multipharma, Tom&Co, and RTBF will rely on our expertise and…

Lore Dessent July 25, 2022

CLICKTRUST news

Get to know CLICKTRUST

In our new company video, Patrick, Yannick, Alexandre, Sarah, Ellen, Enrico, and Benjamin explain what we stand for as an agency. They also talk about…

Lore Dessent July 18, 2022

Monthly sector news

The CLICKTRUST monthly pick – June 2022

So what's new in the digital world in June? Firefox started rolling out Total Cookie Protection by default, Yahoo & Amobie DSPs removed Google open…

Lore Dessent July 6, 2022

CLICKTRUST news

A new home for CLICKTRUST

Over the past 2 years, our team has grown from 14 to no less than 24 employees. Despite our flexible work-from-home policy, this meant that…

Fabian Van De Wiele June 23, 2022

PPC

How to use your customer journey on your account setup?

More than ever, we keep repeating how essential understanding the customer journey is in order to make strategic decisions. But have you ever wondered how…

Deborah Bergiers June 8, 2022

Monthly sector news

The CLICKTRUST monthly pick – May 2022

So what's new in the digital world in May? Google is bringing video ads to Youtube Shorts and Google Discover, Meta is introducing recurring notifications,…

Lore Dessent June 2, 2022

PPC

A recap on Google Marketing Live 2022

Each year, Google shares its latest insights and new products and services during its Google Marketing Live event. This year's edition focused on three key…

Lore Dessent June 1, 2022

PPC

Our thoughts on Performance Max campaigns in Google Ads

The Google Ads Automation timeline started back in 2011 with the launch of Dynamic Search Ads. A few years later Smart Bidding entered the game.…

Benjamin Hec May 18, 2022

Monthly sector news

The CLICKTRUST monthly pick – April 2022

So what's new in the digital world in April? Google introduced multisearch, Performance Max campaigns gained new Customer Acquisition goals, Elon Musk took over Twitter,…

Lore Dessent May 4, 2022

SEO

A recap on Brighton SEO – April 2022 – Part 2

What a pleasure to be able to go back to a conference after 2 years of being stuck behind a computer! It is so much…

Valentine Blondiau April 26, 2022

SEO

A recap on Brighton SEO – April 2022

Ever since I performed my first SEO audit back in 2019, I have wanted to go to BrightonSEO, thé biggest conference for search marketers. Last…

Lore Dessent April 15, 2022

Monthly sector news

The CLICKTRUST monthly pick – March 2022

So what's new in the digital world in March? Google announced the depreciation of Universal Analytics and the URL Parameters Tool,  Youtube is dropping Maximize…

Lore Dessent April 5, 2022

PPC

Does branded paid search bring in incremental traffic?

For a lot of Google Ads accounts we audit, either as part of a client contract or for a pitch, we notice that a big…

Jochen Fostie March 24, 2022

Analytics

Google Analytics 4: One year later

All digital marketers should have heard about Google Analytics 4 by now as it has been released more than a year ago (in October 2020).…

Jean-Baptiste Brasseur March 9, 2022

Monthly sector news

The CLICKTRUST monthly pick – February 2022

So what's new in the digital world in February? Despite the rumors, Meta is not thinking about leaving Europe. Google introduced the Privacy Sandbox on…

Lore Dessent March 2, 2022

CLICKTRUST news

Waiting for unicorns isn’t a strategy…

Recently, I attended an appointment with a doctor for a general medical checkup. The doctor asked me what my line of work was. I explained…

Fabian Van De Wiele February 24, 2022

PPC

Chrome browser extensions for digital marketeers

In 2021, Google Chrome was still the most used browser by far. As a digital marketer, Google Chrome has a wide range of tools, plugins,…

Benjamin Niyonkuru February 9, 2022

CLICKTRUST news

CLICKTRUST remains a Google Premier Partner in 2022

Google has strongly reviewed its partner program this year. As of February 2022, only the top 3% of agencies are entitled to have the status…

Fabian Van De Wiele February 9, 2022

Monthly sector news

The CLICKTRUST monthly pick – January 2022

So what's new in the digital world in January? Google and Facebook are being accused of colluding in an online-ad sales scheme, Google Analytics is…

Lore Dessent February 2, 2022

Analytics

Introduction to GA4 linking with BigQuery and connecting with R

In one of our previous posts, we already explained what Google BigQuery is and why you should use it as a marketer. In this post,…

Nicolas Schnock January 28, 2022

SEO

How to get international SEO right in bilingual countries like Belgium

Who needs to take Hreflang into account? International SEO becomes important when your website is active in a country where the official language is overlapping…

Yannick Timmermans January 12, 2022

Monthly sector news

The CLICKTRUST monthly pick – December 2021

So what's new in the digital world in December? Image extensions are coming to desktop, Google is creating a new Core Web Vitals metric, Meta…

Lore Dessent January 4, 2022

CLICKTRUST news

2021 – A year that was nothing like 2020. Right?

"I can’t wait for 2021. Happy New Year to all." These were the words I ended with last year, after reflecting upon 2020. 2021 was…

Fabian Van De Wiele December 29, 2021

Analytics

Build your marketing data warehouse with Google BigQuery

Like many marketers, I’m sure that your marketing data comes from several platforms and you have to juggle with a mix of siloed data to…

Deborah Bergiers December 17, 2021

Monthly sector news

The CLICKTRUST monthly pick – November 2021

So what's new in the digital world in November? The roll-out of Performance Max campaigns to all advertisers, new ways for publishers to use first-party…

Lore Dessent December 6, 2021

PPC

Welcome to the hidden world of Search Partners Network

What are Search Partners? The Search Partners network is almost as old as the Google Ads (Adword) platform itself. It is a group of websites,…

William Tinant November 24, 2021

Monthly sector news

The CLICKTRUST monthly pick – October 2021

So what's new in the digital world in October? The announcement of the new Google Analytics 360, the roll-out of indented search results, infinite scroll…

Lore Dessent November 4, 2021

Analytics

Google Universal Analytics to Google Analytics 4: All you need to know for a successful migration

In October 2020, Google launched the fourth iteration of its popular analytics platform: Google Analytics 4. In one of our previous articles, we already discussed…

Lore Dessent October 28, 2021

SEO

Advanced link building techniques

In our last article on how to do link building, we learned why the link-building process is important in the context of an SEO project…

Valentine Blondiau October 5, 2021

PPC

Scaling Twistiti x15 by using upper funnel micro conversions to model cross channel sales

Measuring the impact of digital campaigns is complex. It becomes even harder when you’re a small business wanting to sell online through your e-shop. Seeing…

Dimitri Teixeira September 20, 2021

Monthly sector news

The CLICKTRUST monthly pick – August 2021

So what's new in the digital world in August? A potential new approach for Google's FLoC, Google Ads' new conversion value rules, Performance Max campaigns…

Bert Onckelinx September 6, 2021

Monthly sector news

The CLICKTRUST monthly pick – July 2021

So what's new in the digital world in July?  Discover our joint Think with Google case study on how we increased cross-channel sales for our…

Nathalie Azzi July 22, 2021

PPC

The internalization of campaign management: where it goes wrong.

To conduct better digital campaigns, a company must have connected data, measure the right KPIs and succeed in reaching its audiences in an automated way,…

Fabian Van De Wiele July 7, 2021

Monthly sector news

The CLICKTRUST monthly pick – June 2021

Lots of news in the digital world in June: our recap of the Google Marketing Livestream, our advice on how to create a successful link…

Nathalie Azzi June 24, 2021

PPC

Google Marketing Livestream recap

Did you watch the Google Marketing Livestream on the 27th of May? If not, no worries! We have summarized all the feature releases and updates…

Nathalie Azzi June 17, 2021

SEO

How to make your link building project successful

Links are one of the top-ranking signals used by search engine crawlers. If you want your site to rank higher on important keywords to improve…

Valentine Blondiau June 3, 2021

PPC

10 tips for managing campaigns for businesses with recurring purchasers

Are repeat purchases a thing in your business? If so, you’re leaving growth on the table if you haven’t split your paid marketing campaigns between…

Bert Onckelinx May 18, 2021

Monthly sector news

The CLICKTRUST monthly pick – May 2021

Lots of news in the digital world in May: Google Ads updates, gclid "disappearing", new boost option and event promotion on Linkedin, new schema.org validator…

Nathalie Azzi May 18, 2021

CLICKTRUST news

CLICKTRUST is expanding!

Now more than ever, our clients need a data-driven and high-performance approach. With growing demand from both clients and prospects all throughout the pandemic, we…

Nathalie Azzi May 4, 2021

Monthly sector news

The CLICKTRUST monthly pick – April 2021

News and articles from the CLICKTRUST blog and from around the web that allows us to stay on top of our game. You might want…

Nathalie Azzi April 26, 2021

SEO

How SEO and CRO work together according to Leslie To | HeroConf

In this article, we'll go over some of the insights that were discussed by Leslie To, VP SEO at 3Q, at this year's Hero Conf…

Dounia Albichari March 10, 2021

SEO

Lessons from integrating PPC and SEO according to Will Critchlow | HeroConf

Last week my colleague Dounia and I got the chance to attend the Hero Conf and SearchLove virtual summit, a two-day conference on PPC and…

Lore Dessent March 10, 2021

Analytics

Did cookies ever work in the first place?

As we all know, the first step of the “cookiepocalypse” started with GDPR and has since become more and more severe with every new version…

Jochen Fostie March 2, 2021

Analytics

Tagging plan: why you need it and what it should contain

Have you ever taken over a client and needed an entire week to make sense of the website tagging? Or wondered why a specific tag…

Dounia Albichari February 8, 2021

Monthly sector news

The CLICKTRUST monthly pick – January 2021

News and articles from the CLICKTRUST blog and from around the web that allows us to stay on top of our game. You might want…

Jochen Fostie February 4, 2021

SEO

Rethinking SEO Audits: How to effectively audit your website

For a lot of marketers, an SEO audit is synonymous to a long list of checks with the goal of improving a website’s SEO metrics.…

Lore Dessent January 8, 2021

Monthly sector news

The CLICKTRUST monthly pick – December 2020

News and articles from the CLICKTRUST blog and from around the web that allows us to stay on top of our game. You might want…

Jochen Fostie January 5, 2021

CLICKTRUST news

2020 – a look back on a challenging year

I remember my first day as a 20-year-old pimply kid at what was then called The Bank Of New York Brussels (now BNY Mellon). There…

Fabian Van De Wiele December 29, 2020

SEO

The use of hreflang and canonical tags

If you have ever visited a website from the Benelux, Switzerland, or anywhere in Europe for that matter, you have probably been exposed to the…

Thomas De Coster December 28, 2020

Analytics

Google Analytics 4 vs Universal Analytics: 12 Fundamental questions answered

You probably heard about Google Analytics 4 right? It has been THE headline for the past few weeks.   A lot of articles about GA4…

Julien Delbauve December 21, 2020

Monthly sector news

The CLICKTRUST monthly pick – November 2020

News and articles from the CLICKTRUST blog and from around the web that allows us to stay on top of our game. You might want…

Jochen Fostie December 2, 2020

Monthly sector news

The CLICKTRUST monthly pick – October 2020

News and articles from the CLICKTRUST blog and from around the web that allows us to stay on top of our game. You might want…

Jochen Fostie November 4, 2020

Analytics

The death of cookies and how to activate CRM data

Ever since 2010, when Google launched the ability to retarget people based on their actions on a website, this targeting method has been an important…

Jochen Fostie November 3, 2020

SEO

Technical SEO requirements checklist for developers & webmasters

How often did you recommend technical SEO improvements just to see the same mistakes made all over again when new pages or websites were created?…

Lore Dessent October 13, 2020

PPC

Ad customizer feeds in Google Ads

We’re always looking for things that could make our lives a bit easier right? Well, you may have heard about the ad customizer feeds in…

Houda Fettaka October 7, 2020

Monthly sector news

The CLICKTRUST monthly pick - September 2020

News and articles from the CLICKTRUST blog and from around the web that allows us to stay on top of our game. You might want…

Yannick Timmermans October 1, 2020

Analytics

Discrepancies in conversion tracking between different platforms

Whatever the channel your users come from to convert, the first step in measuring your business success is actually defining WHAT you want to measure,…

Nathalie Azzi September 8, 2020

Analytics

Datastudio features to make your life easier

Using Google Datastudio to make dashboards or report to clients is rather straightforward, however, since we started using it, we learned of some simple features…

Mathilde Duquenne September 2, 2020

Monthly sector news

The CLICKTRUST monthly pick - August 2020

News and articles from the CLICKTRUST blog and from around the web that allow us to stay on top of our game. You might want…

Jochen Fostie September 2, 2020

Analytics

Measuring digital campaign performance properly

I’ll barge straight in. I’ve spent a considerable part of the last 15 years trying to understand the impact of what my campaigns have been…

Fabian Van De Wiele August 25, 2020

PPC

Is Search Impression Share a reliable metric?

As a SEA campaign manager, you follow up closely on Search Impression Share on a regular basis in order to get insights into the evolution…

Houda Fettaka August 12, 2020

PPC

What is ad fraud and how to counter it?

Fraud attempts amount to 20 to 35 percent of all ad impressions throughout the year -White Ops Bot Baseline 2018-2019 report   The report estimates…

Jochen Fostie August 4, 2020

Monthly sector news

The CLICKTRUST monthly pick - July 2020

News and articles from the CLICKTRUST blog and from around the web that allow us to stay on top of our game. You might want…

Jochen Fostie August 3, 2020

PPC

How to audit the placements of your Google Ads Display campaigns?

Controlling the placements where your display campaigns are shown is an important step you need to implement before the start of your campaigns, but is…

Valentine Blondiau July 28, 2020

PPC

Smart bidding for Google ads: Complete guide 2020 - Part 3: How to optimize a campaign running on Smart Bidding

In Part 1 and Part 2 of this article series, we have given an introduction to smart bidding and we have given a way to…

Yannick Timmermans July 14, 2020

PPC

Smart bidding for Google ads: Complete guide 2020 - Part 2 : Choosing the right smart bidding strategy

The CLICKTRUST Decision Tree Now that we placed the context around smart bidding and explained the concept (read all about it in Smart bidding for…

Julien Delbauve July 6, 2020

Monthly sector news

The CLICKTRUST monthly pick - June 2020

News and articles from the CLICKTRUST blog and from around the web that allow us to stay on top of our game. You might want…

Jochen Fostie July 1, 2020

PPC

Smart bidding for Google Ads: Complete guide 2020 - Part 1 : Introduction to Smart Bidding

We started writing an article about Smart Bidding and before we knew it we had more than 10 pages.  So we decided to split our…

Yannick Timmermans June 30, 2020

PPC

The top 5 mistakes we see brands make with their paid media budgets.

Over the last weeks, we’ve been doing a lot of paid media audits. The goal is simple:  cut away the unnecessary fat and ensure the…

Fabian Van De Wiele June 25, 2020

PPC

How to give access to your Facebook Business Manager Account

In this blog post, we will show you clearly and with screenshots what the different steps are to grant access to your Facebook business manager…

Valentine Blondiau June 12, 2020

Monthly sector news

The CLICKTRUST monthly pick - May 2020

News and articles that allow us to stay on top of our game. You might want to read them too. General: Data, Privacy & more…

Jochen Fostie June 1, 2020

SEO

SMX London 2020 - Key Takeaways on SEO

One of our main values at CLICKTRUST is 'Learn through opportunity'. For that reason, we try to attend several conferences each year. It is a…

Lore Dessent May 22, 2020

PPC

SMX London 2020 - Key Takeaways for PPC & Automation

People who know me, know that I tend to be very curious. I like to embrace every opportunity to really broaden my perspective and base…

Houda Fettaka May 21, 2020

PPC

How to give access to an agency: Google Ads

Intro Google Ads is the center of your online advertising management, and by sharing access to your Google Ads account, you can work with other…

Nathalie Azzi May 18, 2020

Monthly sector news

The CLICKTRUST monthly pick - April 2020

News and articles that allow us to stay on top of our game. You might want to read them too. General: Data, Privacy & more…

Jochen Fostie May 8, 2020

PPC

How to give access to an agency: Adform

Adform is a platform used for programmatic that offers different products such as DSP (Demand Side Platform) or DMP (Data Management Platform). This platform allows…

Deborah Bergiers April 30, 2020

PPC

How to give access to an agency: DV360

Display & Video 360 (a.k.a DV360 or previously known as DoubleClick Bid Manager) is a DSP (demand-side platform) that allows you to buy ad inventory…

Deborah Bergiers April 28, 2020

SEO

How to give access to an agency: Google Search Console

What is Google Search Console (GSC)? Google Search Console is a very important, if not the most important, tool when doing SEO for your website.…

Lore Dessent April 22, 2020

PPC

How to deal with Optimization Score ?

First of all, what is Optimization Score ?     In the words of  Google “Optimization score is an estimate of how well your Google…

Alexandre Massart April 17, 2020

PPC

Improve your Facebook targeting: Finding 'hidden' interests

A step-by-step guide to finding new and untapped audiences using the Facebook API. The majority of competing advertisers in your niche target the same audiences…

Julien Delbauve April 4, 2020

Analytics

How to give access to an agency: Google Tag Manager

Google Tag Manager is a powerful tool where you can handle codes and scripts on your website.  It will allow you to easily update your…

Deborah Bergiers April 3, 2020

Analytics

How to give access to an agency: Google Analytics

Google Analytics is the heart of your data-driven digital marketing. As an advertiser, you want to give enough access to your agency to be able…

Yannick Timmermans April 3, 2020

Monthly sector news

The CLICKTRUST monthly pick - March 2020

News and articles that allow us to stay on top of our game. You might want to read them too. General: Data, Privacy & more…

Jochen Fostie March 31, 2020

Monthly sector news

The CLICKTRUST monthly pick - February 2020

News and articles that allow us to stay on top of our game. You might want to read them too. General: Data, Privacy & more…

Jochen Fostie March 18, 2020

Monthly sector news

The CLICKTRUST monthly pick – January 2020

News and articles that allow us to stay on top of our game. You might want to read them too. General: Data, Privacy & more…

Jochen Fostie February 4, 2020

Monthly sector news

The CLICKTRUST monthly pick - December 2019

News and articles that allow us to stay on top of our game. You might want to read them too. General: Data, Privacy & more…

Jochen Fostie January 2, 2020

Monthly sector news

The CLICKTRUST monthly pick – November 2019

News and articles that allow us to stay on top of our game. You might want to read them too. Data & Privacy Digital advertising…

Jochen Fostie November 29, 2019

Monthly sector news

The CLICKTRUST monthly pick – October 2019

News and articles that allow us to stay on top of our game. You might want to read them too. Data & Privacy Four strong…

Jochen Fostie October 30, 2019

PPC

HeroConf London 2019 - Key takeaways

...Why PPC marketers are pretty clueless about the future of digital marketing. Data-driven, AI, automation, store visits, privacy, and user experience were the very topics…

Julien Delbauve October 24, 2019

Monthly sector news

The CLICKTRUST monthly pick - September 2019

News and articles that allow us to stay on top of our game. You might want to read them too. Data & Privacy It’s Time…

Jochen Fostie October 7, 2019

Monthly sector news

The CLICKTRUST monthly pick – August 2019

News and articles that allow us to stay on top of our game. You might want to read them too. Data & Privacy RTB RIP?…

Jochen Fostie September 3, 2019

Monthly sector news

The CLICKTRUST monthly pick – July 2019

News and articles that allow us to stay on top of our game. You might want to read them too. Analytics & Data IAB Tech…

Jochen Fostie July 25, 2019

CLICKTRUST news

A look back on Q1 – New office, Malaga, a MASSIVE pitch and our goals.

The first quarter of 2019 was amazing.  Lots of things happened!  Here is a quick overview: Move into our new office We spent the major…

Fabian Van De Wiele March 25, 2019

CLICKTRUST news

Mountainview & CLICKTRUST: specialized, together.

It is no secret that CLICKTRUST and the digital strategy agency Mountainview get on well. We crossed paths two years back on a mutual client…

Fabian Van De Wiele January 10, 2019

PPC

Data-driven + lots of brand keywords? Start thinking like a marketeer...

PPC & attribution experts only. This requires a deep understanding of search and an obsessive passion for paid digital media. I expect some negative feedback…

Fabian Van De Wiele September 27, 2018

CLICKTRUST news

The last year and the road ahead.

Where we came from CLICKTRUST grew from 4 people to 9 people over the course of one year.  We weren't doing too bad before, at…

Fabian Van De Wiele June 17, 2018