About the training
Goals of this course:
In this training, you will develop the skills to creatively integrate AI into your marketing campaigns.
You’ll get hands-on experience with generative AI tools, helping you to create more engaging content and make smarter marketing decisions based on data.
With AI constantly changing, this course will give you the know-how and skills you need to keep up and stay ahead.
Is this course right for me?
Our ‘Generative AI for Marketers’ course is perfectly suited for marketing professionals eager to integrate advanced AI technology into their strategies.
If you’re keen to explore innovative tools for enhancing creativity and efficiency in your marketing campaigns and possess a basic understanding of digital marketing concepts, this course will equip you with the necessary skills and insights to excel in modern marketing environments.
Why choose CLICKTRUST Academy?
CLICKTRUST Academy has existed for 10 years already, and our trainings are given by trainers with both technical experience as well as experience in teaching. Our trainings take place in small groups (+/- 6 participants), which ensures extremely interactive sessions.
The trainings always contain a combination of theory and practice, given by experts who work with Google Ads every day. After the training, private coaching sessions are scheduled so that you can let everything sink in.
CLICKTRUST started by giving trainings, and we enjoy sharing our knowledge as much as possible!
Program
What will I learn during this ‘Generative AI for marketing’ training?
1) Introduction to Generative AI
- Understanding the basics of generative AI and its applications in marketing.
- Overview of key concepts and terminology.
- Examples of successful marketing campaigns using generative AI.
2) Hands-on experience with AI Tools
- Exploration of popular generative AI tools in marketing.
- Step-by-step tutorials on using AI tools for content creation.
- Practical exercises to create sample content with generative AI.
3) Creative Content Creation
- Techniques for leveraging generative AI to enhance creativity.
- Case studies on brands that successfully used AI-generated content.
- Group activities to brainstorm and create AI-assisted marketing content.
4) Data-Driven Marketing Decisions
- Integration of generative AI insights into data-driven marketing strategies.
- Strategies for aligning AI recommendations with marketing goals.
5) Adapting to Evolving AI Technologies
- Overview of the current state of AI in marketing.
- Keeping abreast of evolving AI technologies.
- Future trends and considerations for integrating AI into marketing strategies.
6) Exploring Innovative Tools
- Introduction to emerging generative AI tools and platforms.
- Evaluating tools for specific marketing needs.
- Recommendations for staying updated on the latest AI innovations.
7) Case Studies and Practical Applications
- Practical scenarios to test and apply generative AI concepts.
Practical info
How much does this training cost?
400 euro per person (VAT excl.) This price includes:
- The training
- Time to ask questions
- Training certificate
- Access to the slides used during the training
- Breakfast, lunch & beverages
Timing
from 9h30 to 16pm
What language is the course in?
Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.
Where is this training?
You can attend our trainings at our offices near Merode in Brussels or from home. Our tailor-made trainings can also be given on site.
Upcoming training dates
