The search landscape has fundamentally changed. People are no longer scrolling through “10 blue links” — they’re asking complex questions to ChatGPT, Gemini, and Perplexity. These platforms don’t just rank websites; they generate comprehensive answers based on citations and probability.
Unlike traditional search engines, generative AI platforms synthesize information from multiple sources to create responses. They cite sources and generate answers, but they don’t use traditional ranking systems. If your brand isn’t part of their training data or recognized as a factual authority, you’re invisible.
GEO is the new standard for visibility in the era of generative search. It’s not about ranking on page one anymore — it’s about being cited in the answer.
