Looking for an alternative to Google Analytics? Get started with Matomo.
Matomo training
1) Introduction to web analytics
- Today’s digital landscape
- Understanding the importance of web analytics for your business
- Understanding the basics of web analytics
- CLICKTRUST’s magic recipe for good tracking
- Lexicon: Learn to speak like a web analytics expert
2) Getting started with Matomo Analytics
- Overview of features in Matomo
- What are the differences between Matomo and Google Analytics?
- How can Matomo help you improve your business?
- Setting up a new Matomo account
- Installing Matomo on your website with the Matomo Tag Manager
3) Exploring the Matomo interface & reports
- Visitor reports
- Behaviour reports
- Acquisition reports
- Ecommerce reports
4) Make Matomo fit your needs
- Creating goals & funnels
- Creating custom reports
- Setting up A/B tests
- Analyzing heatmaps & session recordings
- Creating goals & funnels
- Creating custom reports
- Setting up A/B tests
- Analyzing heatmaps & session recordings
5) Hands-on exercises
HOW IT'S WORK
How much does this training cost?
400 euro per person (VAT excl.) This price includes:
- The training
- Time to ask questions
- Training certificate
- Access to the slides used during the training
- Breakfast, lunch & drinks
- 1 hour of coaching after the training
- Life-time access to our Matomo toolkit
What language is the course in?
Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.
Where is this training?
You can attend our trainings at our offices near Merode in Brussels or from home. Our tailor-made trainings can also be given on site.