Transform fragmented data into a reliable decision engine. Our Measurement & Data strategy combines rigorous tracking infrastructure with the power of Media Mix Modeling to move beyond the limitations of traditional attribution.
Why This Matters
Marketing teams need measurement frameworks that go beyond last-click and platform dashboards. Clean data, modern tools, and modeling strategies are essential for real ROI tracking. Without proper infrastructure and strategy, you’re making decisions in the dark — wasting budget on channels that don’t convert and missing opportunities that do.
Key Capabilities
Media Mix Modeling (MMM)
- Privacy-safe MMM with Meridian or Robyn
- Includes online/offline/tactical/brand media
- ROI planning & quarterly budget recommendations
GA4 & Matomo Expertise
- Full setup & audits
- Hybrid GA4/Matomo environments
- E-commerce, event-based tracking, server-side tagging
Tag Manager Setup & Audits
- Clean GTM structures
- Consent Mode v2
- Governance and debugging support
Looker Studio / Power BI Visualisation
- Clean, decision-ready dashboards
- CRM data blending and funnel tracking
- Multi-brand and multi-market views
Data Lake Architecture
- Build and maintain marketing data lakes
- Integration with CRM, media platforms, backend
- Structured governance and ongoing support
Why CLICKTRUST
Proven MMM models across industries
Not just dashboards — we deliver actionable clarity
Real collaboration with legal, BI, and dev teams
Trusted by marketing and data teams alike
Fluent in GA4, Matomo, GTM, Looker Studio
Want to finally trust your marketing data?
Let’s audit your current setup and build a roadmap for clean, cross-channel measurement.