With all the buzz surrounding the recent update to Google Consent Mode, it's a good idea to refresh the best practices regarding managing consents through…
Jean-Baptiste BrasseurMarch 26, 2024
After an undisputed reign for over 10 years, Universal Analytics is in its final months and will definitely shut down in July 2023. Who are…
Jean-Baptiste BrasseurJanuary 31, 2023
All digital marketers should have heard about Google Analytics 4 by now as it has been released more than a year ago (in October 2020).…
Jean-Baptiste BrasseurMarch 9, 2022