Nicolas Schnock, Data Scientist and founder of LYKTA

AI Automation

AI and the Paradox of Induced Sophistication

Artificial intelligence is often presented in binary terms: it's either the great liberator from human drudgery, or the relentless gravedigger of employment. Yet behind this…

Nicolas SchnockMarch 12, 2026

Analytics

Introduction to GA4 linking with BigQuery and connecting with R

In one of our previous posts, we already explained what Google BigQuery is and why you should use it as a marketer. In this post,…

Nicolas SchnockJanuary 28, 2022