About the training
Is this course right for me?
Search is shifting. Google is no longer the only gateway:
- LLMs like ChatGPT and Perplexity answer questions directly.
- Younger audiences search on AIs, TikTok, Reddit, and YouTube before Google.
- Brands are judged on and facts and citations, not just keywords and backlinks.
If your brand isn’t cited in LLM answers, you’re invisible in the customer journey.
This training gives you a complete GEO playbook — the mindset, the mechanics, and the hands-on process to secure your spot in AI-generated answers.
Who it’s for
This training is designed for:
Marketing Directors & Managers in large or scale-up companies with mature digital teams.
- SEO & Content Leads who need to evolve beyond traditional SEO into AI visibility.
- Digital Strategists responsible for long-term brand presence in a changing search landscape.
- Performance marketers who want to align paid, organic, and AI visibility strategies.
Program
Welcome & Framing
- Introductions
- Why GEO is the new battleground
- Quick brand visibility check in ChatGPT & Perplexity
The Shift in Search Behaviour
- From Google to LLMs and social search
- Implications for brand visibility
- Exercise: Compare visibility in Google vs ChatGPT vs Perplexity
How LLMs Work
- How LLMs are trained
- Why atomic facts and citations matter
- Exercise: Rewrite vague copy into atomic facts
GEO Framework Overview
- 4-step process: Audit → Activation → Measurement → Iteration
- Why on-site + off-site must run in parallel
- Exercise: Create a plan with our GEO GPT
Lunch Break
Step 1 — Visibility Audits
- How to build keyphrase & persona prompts
- Running audits in Trakkr
- Reading the outputs
- Exercise: Run prompts and identify visibility gaps
Step 2 — Activation (On-site + Off-site)
- On-site: Atomic Facts, FAQs, schema
- Off-site: Citations, PR, outreach, social content
- Exercise: Create a short FAQ block + a citation paragraph
Step 3 & 4 — Measurement & Iteration
- Re-running audits in Trakkr
- Checking crawler activity (Trakkr Pixel / Crawler Analytics)
- 6-month iteration cycle: Foundations → Expansion → Validation → Repeat
- Exercise: Review sample reports and decide next priorities
Wrap-Up & Next Steps
- Key takeaways
- Q&A
- Action planning for participants
What You’ll Learn
By the end of the day, you will:
- Understand why SEO alone no longer guarantees brand visibility.
- Know how LLMs read, store, and surface facts.
- Be able to run Trakkr audits (keyphrase + persona) to measure your visibility.
- Know how to restructure your content into machine-readable facts.
- Have a playbook for off-site citations (backlinks, PR, outreach).
- Be ready to measure, report, and iterate in 6-month GEO cycles.
Why Train With Clicktrust
Clicktrust is at the forefront of AI-driven perfomance marketing. We’ve already integrated GEO processes into client strategies across finance, automotive, and SaaS. Our team doesn’t just theorize — we implement, measure, and deliver results.
With this training, we share the exact methodology we use in the field, tailored for senior marketers who need to future-proof their brands.
👉 Reserve your seat now — spaces are limited to ensure hands-on interaction.
Practical info
How much does this training cost?
440 euro per person (VAT excl.) This price includes:
- The training
- Time to ask questions
- Training certificate
- Access to the slides used during the training
- Breakfast, lunch & beverages
What language is the course in?
Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.
Timing:
From 9h30 t0 16pm.
Where is this training?
Our trainings are given at our offices just next to Merode metro station in Brussels. Our tailor-made trainings can also be given on site.
Upcoming training dates
