About the training

Goals of the course

After completing our training, Google Analytics 4 will no longer hold any secrets for you. You will learn, among other things, to work with the GA4 interface, discover how to interpret your data and become familiar with important terms within web analytics. But it doesn’t stop there.

Through hands-on exercises, you will also gain the confidence to independently set up a new account and install it on your website. Including data retention and cross-domain tracking.

Our experienced analysts will teach you how to customize Google Analytics 4 to meet the specific requirements of your business, using custom events, UTM tracking, custom channel grouping and custom reports.

Is this course right for me?

Whether you are analyzing content, campaigns or the general behavior of your visitors, Google Analytics is a tool that can quickly help you to gain insights. This training is therefore typically followed by campaign managers, content managers, communication teams, and digital marketing managers.

Even as an experienced marketer with knowledge of Universal Analytics, transitioning to the new Google Analytics 4 can be challenging. This training is specifically designed to assist you during this transition and help you succeed.

Why choose CLICKTRUST Academy?

CLICKTRUST Academy has existed for 10 years already, and our trainings are given by trainers with both technical experience as well as experience in teaching. Our trainings take place in small groups (+/- 6 participants), which ensures extremely interactive sessions.

The trainings always contain a combination of theory and practice, given by experts who work with Google Analytics every day. After the training, private coaching sessions are scheduled so that you can let everything sink in.

CLICKTRUST started by giving trainings, and we enjoy sharing our knowledge as much as possible!