Google Analytics 4 training in Brussels

Google Analytics 4 training for digital marketers

Stop wondering if you're really interpreting all that data the right way...

Small groups

Lots of case studies

Exercises, not just theory

Trainers with 10 years of experience & expertise

scheduling

13/06/2023

About the training

Do you also use Google Analytics 4 to pull insights but don’t really know where to start? How can you be sure whether you are interpreting the data the right way? What can GA4 do that wasn’t possible in Universal Analytics?

Goals of the course

At the end of this Google Analytics 4 training you will understand:

How to interpret GA correctly
How the recent changes in cookies have impacted the Google Analytics reports
How GA4 can help your organization

Is this course right for me?

This Google Analytics 4 course is ideal if you:

Have a position as a digital marketer or management
Are looking to understand the results of your digital media efforts
Have a basic knowledge of digital marketing & general principles

Why choose CLICKTRUST Academy?

CLICKTRUST Academy is used by our own team to train and onboard new staff. We offer you the opportunity to follow hands-on expert trainings. These are held in small groups (+/- 6 participants) so that we can have extremely interactive sessions.

Small groups
Lots of case studies
Exercises, not just theory
Trainers with 10 years of experience & expertise.

Program

What will I learn during this Google Analytics 4 training?

During this training, we will discuss:

Overview of the reports in GA4: using cases, we’ll explain how to interpret all the metrics
How to create your own reports (explorations) in GA4?
Tracking and documentation: 90% of all analytics accounts we see are mess. We’ll tell you how to avoid this
Conversion tracking & multi-channel attribution
GA4: what is different for GA in terms of data collection?
GA4 Overview of possibilities: from better attribution to pushing non-cookie based audiences to Google Ads
Hands-on: GA4 Setup in 15 minutes.

The Google Analytics 4 course is taught in small groups (+/- 6 people) and is FULL of concrete examples and case studies. You have the choice between a live morning session from 9:30 to 13:00 or an online afternoon session from 14:00 to 17:30.

Trainer

Alexandre Massart

On top of his broad knowledge, Alex is a natural story teller and is loved by alumni from CLICKTRUST ACADEMY for his great training skills. Expect to learn – and laugh a lot during this Programmatic Advertising training! Of course, Alex also has over 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, Programmatic, Mobile,... and how they all transformed the digital marketing world.

Want to meet Alexandre before enrolling? Just send a mail, we’ll set up a call.

Practical info

How much does this training cost?

440 euro per person (VAT excl.) This price includes:

The training
Time to ask questions
Training certificate
Access to the slides used during the training
Beverages & snacks
2 hours of coaching after the training

What language is the course in?

Most of our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.

Where is this training?

The live trainings are held at our office close to Merode in Brussels.

Upcoming training dates

13/06/2023

We also organize private trainings upon request. If you're interested in this, please indicate 'private training' when enrolling. We will contact you to set up a training date.

Want to follow a group training, but can't make it on one of these days? Get notified on upcoming courses and training dates:

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Google Analytics 4 training for digital marketers

scheduling

About the training

Goals of the course

Is this course right for me?

Program

What will I learn during this Google Analytics 4 training?

Trainer

Alexandre Massart

Want to meet Alexandre before enrolling? Just send a mail, we’ll set up a call.

Practical info

How much does this training cost?

What language is the course in?

Where is this training?

Upcoming training dates

Reviews

Bayard Milan

Bruxelles Environnement

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