About the training

Goals of the course

At CLICKTRUST, we have been helping clients set up and audit their Google Analytics accounts for many years. Our impressive clientele includes renowned brands such as Multipharma, Tom&Co, Louboutin, and Tractebel. As web analytics serves as the cornerstone for optimizing our campaigns, we understand its significance deeply.

After completing our training, Google Analytics 4 will no longer hold any secrets for you either. You will learn, among other things, to work with the new GA4 interface, discover how to interpret your data and become familiar with important terms within web analytics. But it doesn’t stop there.

Through hands-on exercises, you will also gain the confidence to independently set up a new account and install it on your website. Including data retention and cross-domain tracking.

Finally, our experienced analysts will teach you how to customize Google Analytics 4 to meet the specific requirements of your business, using custom events, UTM tracking, custom channel grouping and custom reports.

Is this course right for me?

Do you also use Google Analytics 4 to pull insights but don’t really know where to start? Are you not sure if you are interpreting the data the right way? Then this training is what you need.

Even as an experienced marketer with knowledge of Universal Analytics, transitioning to the new Google Analytics 4 can be challenging. This training is specifically designed to assist you during this transition and help you succeed.

Why choose CLICKTRUST Academy?

CLICKTRUST Academy is used by our own team to train and onboard new staff. We offer you the opportunity to follow hands-on expert trainings. These are held in small groups (+/- 6 participants) so that we can have extremely interactive sessions.

• Small groups
• Lots of case studies
• Exercises, not just theory
• Trainers with 10 years of experience & expertise.