Name: Google Tag Manager Training
Brand: CLICKTRUST Academy
Price: 440 EUR
Availability: InStock

Google Tag Manager training

Sick of asking for help every time you need to implement a new tag?

Small groups

Lots of case studies

Exercises, not just theory

Trainers with 10 years of experience & expertise

scheduling

13/04/2023

02/05/2023

18/07/2023

About the training

Managing multiple tags for your site can be a challenging task, and errors or redundant tags can bias data measurement. We will show you how Google Tag Manager simplifies tag implementation & management for you.

Goals of the course

After this Google Tag Manager training, you will have a clear understanding of:

The basics of Google Tag Manager (GTM)
How to create a measurement plan
How to set up GTM
How to collect data using the Data Layer
Variables and events
How to use additional tags for (re)marketing purposes

Is this course right for me?

This GTM course is ideal for marketing people with some basic skills in GTM, who would like to be able to implement and manage tags themselves.

Why choose CLICKTRUST Academy?

CLICKTRUST Academy is used by our own team to train and onboard new staff. We offer you the opportunity to follow hands-on expert trainings. These are held in small groups (+/- 6 participants) so that we can have extremely interactive sessions.

Small groups
Lots of case studies
Exercises, not just theory
Trainers with 10 years of experience & expertise.

Program

What will I learn during this Google Tag Manager training?

During this training, we will discuss:

Introduction to Google Tag Manager: how to set it up & how to create a measurement plan
Google Tag Manager elements: Tags, Triggers, Variable
Data Layer & GTM
Configuring GTM
GTM for server-side tracking

The GTM course is taught in small groups (+/- 6 people) and is FULL of concrete examples and case studies. You have the choice between a live morning session from 9:30 to 13:00 or an online afternoon session from 14:00 to 17:30.

Trainer

Alexandre Massart

On top of his broad knowledge, Alex is a natural story teller and is loved by alumni from CLICKTRUST ACADEMY for his great training skills. Expect to learn – and laugh a lot during this Programmatic Advertising training! Of course, Alex also has over 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, Programmatic, Mobile,... and how they all transformed the digital marketing world.

Want to meet Alexandre before enrolling? Just send a mail, we’ll set up a call.

Practical info

How much does this training cost?

440 euro per person (VAT excl.) This price includes:

The training
Time to ask questions
Training certificate
Access to the slides used during the training
Beverages & snacks
2 hours of coaching after the training

What language is the course in?

Most of our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.

Where is this training?

The training will be held at our office close to Merode in Brussels.

Upcoming training dates

13/04/2023

02/05/2023

18/07/2023

We also organize private trainings upon request. If you're interested in this, please indicate 'private training' when enrolling. We will contact you to set up a training date.

Want to follow a group training, but can't make it on one of these days? Get notified on upcoming courses and training dates:

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Google Tag Manager training

scheduling

About the training

Goals of the course

Is this course right for me?

Program

What will I learn during this Google Tag Manager training?

Trainer

Alexandre Massart

Want to meet Alexandre before enrolling? Just send a mail, we’ll set up a call.

Practical info

How much does this training cost?

What language is the course in?

Where is this training?

Upcoming training dates

Reviews

Bayard Milan

Bruxelles Environnement

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