About the training

Goals of the course

Managing multiple tags for your site can be a challenging task, and errors or redundant tags can bias data measurement. During this training, we will therefore teach you how to properly use Google Tag Manager to implement and manage tags.

Under the guidance of our experienced specialists, you will set up your own account and create your first tags and triggers, including the Google Analytics 4 tag, Facebook Pixel, LinkedIn Insights Tag, click listeners, scroll tracking, …

Once you have mastered these basics, we will dive into the world of server-side tracking and you will also discover how to set up more advanced tags & triggers.

Is this course right for me?

This Google Tag Manager course is perfect for digital marketers, campaign managers, marketing & communication specialists and web developers with at least a basic knowledge of Google Analytics, who would like to be able to implement and manage tags themselves as well, while learning more than just the basics.

Why choose CLICKTRUST Academy?

CLICKTRUST Academy has existed for 10 years already, and our trainings are given by trainers with both technical knowledge as well as experience in teaching. Our trainings take place in small groups (+/- 6 participants), which ensures extremely interactive sessions.

The trainings always contain a combination of theory and practice, given by experts who work with Google Tag Manager every day. After the training, private coaching sessions are scheduled so that you can let everything sink in.

CLICKTRUST started by giving trainings, and we enjoy sharing our knowledge as much as possible!