Program

1) Introduction to web analytics

• Understand the basics of web analytics and the importance of it for your business
• CLICKTRUST’s magic recipe for good tracking
• Lexicon: Learn to speak like a web analytics expert

2) Getting started with Piwik Pro

• Understand the importance of Piwik Pro as an Analytics tool and its differences with Google Analytics.
• Importance of data protection and GDPR compliance with Matomo.

3) Preparation and implementation of Piwik Pro

• Setting up a new Piwik Pro account
• Install and configure Piwik Pro for your website
• Introduction to Piwik Pro Tag Manager.

4) Familiarisation with the Piwik Pro environnement

• Exploration of the Piwik Pro user interface.
• Understanding and using Piwik Pro’s documentation and online help.
• Demonstration of main features and comparison with Google Analytics.

5) Make Piwik Pro fits your needs

• Understand how to create goals & funnels
• Create and automate dashboards and custom reports.

6) Preparing for the future

• The state of web analytics today
• The limitations of web analytics
• A word on GDPR and consent