About the training
Goals of this course
In this course, we’ll share our secrets and teach you how to set up and run successful campaigns in Google DV360. We’ll cover topics such as the anatomy of a DV360 account, targeting specific audiences, ensuring brand safety, budget management & bidding strategies, conversion tracking and much more.
With the help of our specialists’ tips and hands-on exercises, you’ll also gain a deep understanding of how to continually improve your campaigns. Like that, you’ll be able to drive more clicks, conversions, and profits through Programmatic Advertising.
Is this course right for me?
This course on programmatic advertising is ideal for marketers with a basic understanding of display advertising who want to expand their channel mix with programmatic advertising.
Why choose CLICKTRUST Academy?
CLICKTRUST Academy has existed for 10 years already, and our trainings are given by trainers with both technical experience as well as experience in teaching. Our trainings take place in small groups (+/- 6 participants), which ensures extremely interactive sessions.
The trainings always contain a combination of theory and practice, given by experts who work with Google DV360 every day. After the training, private coaching sessions are scheduled so that you can let everything sink in.
CLICKTRUST started by giving trainings, and we enjoy sharing our knowledge as much as possible!
Program
What will I learn during this Programmatic Advertising training?
1) Introduction to programmatic advertising
- A brief history of programmatic buying
- How does programmatic advertising work?
- Understanding the mechanics behind programmatic advertising
- What are the different programmatic ad formats available?
- How to find your perfect audience?
- How to ensure the quality of your ad campaigns?
2) Getting started with Google Display & Video 360 (DV360)
- An introduction to DV360
- The anatomy of a DV360 account
3) How to create a performing DV360 campaign
- Gestion du budget et stratégies d’enchères dans DV360
- Comprendre le ciblage et les audiences dans DV360
- Assurer la sécurité de la marque dans DV360
- Les différents types d’inventaires et d’offres dans DV360
- Les différents types de créations dans DV360
- Suivi des conversions dans DV360
4) Pratique pratique
- Mise en place d’une campagne DV360
- Optimisation des campagnes DV360
Le cours de Publicité Programmatique est dispensé en petits groupes (+/- 6 personnes) et regorge d’exemples concrets et d’études de cas. Les séances se déroulent de 9h30 à 17h00.
Practical info
How much does this training cost?
400 euro per person (VAT excl.) This price includes:
- La formation
- Il est temps de poser des questions
- Attestation de formation
- Accès aux slides utilisés lors de la formation
- Petit-déjeuner, déjeuner et boissons
- 1 heure de coaching après la formation
- Accès à vie à notre boîte à outils DV360
What language is the course in?
Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.
Where is this training?
Vous pouvez assister à nos formations dans nos bureaux près de Merode à Bruxelles ou depuis chez vous. Nos formations sur mesure peuvent également être dispensées sur place.
Upcoming training dates
