scheduling
25/01/2024
14/03/2024
24/05/2024
About the training
Goals of this course
In this course, we’ll share our secrets and teach you how to set up and run successful campaigns in Google DV360. We’ll cover topics such as the anatomy of a DV360 account, targeting specific audiences, ensuring brand safety, budget management & bidding strategies, conversion tracking and much more.
With the help of our specialists’ tips and hands-on exercises, you’ll also gain a deep understanding of how to continually improve your campaigns. Like that, you’ll be able to drive more clicks, conversions, and profits through Programmatic Advertising.
Is this course right for me?
This course on programmatic advertising is ideal for marketers with a basic understanding of display advertising who want to expand their channel mix with programmatic advertising.
Why choose CLICKTRUST Academy?
CLICKTRUST Academy has existed for 10 years already, and our trainings are given by trainers with both technical experience as well as experience in teaching. Our trainings take place in small groups (+/- 6 participants), which ensures extremely interactive sessions.
The trainings always contain a combination of theory and practice, given by experts who work with Google DV360 every day. After the training, private coaching sessions are scheduled so that you can let everything sink in.
CLICKTRUST started by giving trainings, and we enjoy sharing our knowledge as much as possible!
Program
What will I learn during this Programmatic Advertising training?
1) Introduction to programmatic advertising
- A brief history of programmatic buying
- How does programmatic advertising work?
- Understanding the mechanics behind programmatic advertising
- What are the different programmatic ad formats available?
- How to find your perfect audience?
- How to ensure the quality of your ad campaigns?
2) Getting started with Google Display & Video 360 (DV360)
- An introduction to DV360
- The anatomy of a DV360 account
3) How to create a performing DV360 campaign
- Budget management & bidding strategies in DV360
- Understanding targeting & audiences in DV360
- Ensuring brand safety in DV360
- The different types of inventory & deals in DV360
- The different types of creatives in DV360
- Conversion tracking in DV360
4) Hands-on practice
- Setting up a DV360 campaign
- Optimizing DV360 campaigns
The Programmatic Advertising course is taught in small groups (+/- 6 people) and is FULL of concrete examples and case studies. The sessions are taking place from 9:30 to 17:00.
Practical info
How much does this training cost?
675 euro per person (VAT excl.) This price includes:
- The training
- Time to ask questions
- Training certificate
- Access to the slides used during the training
- Breakfast, lunch & drinks
- 2 hours of coaching after the training
- Life-time access to our DV360 toolkit
What language is the course in?
Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.
Where is this training?
You can attend our trainings at our offices near Merode in Brussels or from home. Our tailor-made trainings can also be given on site.
Upcoming training dates
25/01/2024
14/03/2024
24/05/2024
