Name: Programmatic Advertising Training
Brand: CLICKTRUST Academy
Price: 440 EUR
Availability: InStock

Programmatic Advertising training for digital marketers

Learn the inner workings of programmatic advertising

Small groups

Lots of case studies

Exercises, not just theory

Trainers with 10 years of experience & expertise

scheduling

08/06/2023

About the training

Program

What will I learn during this Programmatic Advertising training?

During this training, we will discuss:

The history of programmatic: how did we get to where we are today?
How it works: trading desks, DSP, SSP, we’ll cover it all!
What inventory can be bought: complete overview of the possibilities…and dangers.
Targeting & audience: how do you reach the right people with such a complex ecosystem?
Avoiding ad fraud: This is your no 1 optimization to reduce costs. Do you know how?
Selecting and measuring the right KPIs: measure what matters, and what makes sense to measure.
The future of programmatic (TV, Radio,…): what can we expect in the next years?
Hands-On: Setup of a campaign, targeting, and audience in the DV360 DSP.

The Programmatic Advertising course is taught in small groups (+/- 6 people) and is FULL of concrete examples and case studies. The sessions are taking place from 9:30 to 13:00.

Trainer

Alexandre Massart

On top of his broad knowledge, Alex is a natural story teller and is loved by alumni from CLICKTRUST ACADEMY for his great training skills. Expect to learn – and laugh a lot during this Programmatic Advertising training! Of course, Alex also has over 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, Programmatic, Mobile,... and how they all transformed the digital marketing world.

Want to meet Alexandre before enrolling? Just send a mail, we’ll set up a call.

Practical info

How much does this training cost?

440 euro per person (VAT excl.) This price includes:

The training
Time to ask questions
Training certificate
Access to the slides used during the training
Beverages & snacks
2 hours of coaching after the training

What language is the course in?

Most of our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.

Where is this training?

The live trainings are held at our office close to Merode in Brussels.

Upcoming training dates

08/06/2023

We also organize private trainings upon request. If you're interested in this, please indicate 'private training' when enrolling. We will contact you to set up a training date.

Want to follow a group training, but can't make it on one of these days? Get notified on upcoming courses and training dates:

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scheduling

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Programmatic Advertising training for digital marketers

scheduling

About the training

Program

What will I learn during this Programmatic Advertising training?

Trainer

Alexandre Massart

Want to meet Alexandre before enrolling? Just send a mail, we’ll set up a call.

Practical info

How much does this training cost?

What language is the course in?

Where is this training?

Upcoming training dates

Reviews

Bayard Milan

Bruxelles Environnement

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