For those seeking a robust and privacy-focused analytics platform, Piwik Pro presents itself as a powerful alternative to GA4. If you were a fan of…
Enrico CadeiMarch 20, 2025
AI search engines like ChatGPT, Perplexity, and Gemini are rapidly becoming important referral sources for website traffic. As AI tools become a regular part of…
Enrico CadeiMarch 11, 2025
In the rapidly evolving landscape of data-driven marketing decisions, we're unveiling the transformative potential of Marketing Mix Modelling (MMM). Whether you're a seasoned marketer or…
Enrico CadeiMarch 28, 2023
I will not waste your precious time by explaining what ChatGPT is or how it is going to completely revolutionise the way we work. Instead,…
Enrico CadeiJanuary 23, 2023
What is a website migration? When talking about Website Migration in an SEO context, the term refers to any major changes to the website that…
Enrico CadeiDecember 8, 2022
Last week I had the pleasure of taking part in Ad World, the world's largest online advertising event. The conference featured numerous experts in the…
Enrico CadeiOctober 24, 2022