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So what’s new in the digital world in August?

Google introduced the new Google Tag, new features are coming to Discovery ads, digital out-of-home ads are now available in Google Display & Video 360, Facebook is adding new B2B targeting options,  and much more.

Let’s get you up to speed.

 

CLICKTRUST Brainfood

Cohort Reports: Get lifetime insight on users to elevate your strategy

– Christie Janvier

“The Cohort report is one of the most overlooked features in Google Analytics, yet, it’s one of the most powerful.

Have you ever wondered how many times a user comes back to your website? How many visits did it take a user to convert? What the Lifetime revenue of a user is? Cohort reports can help you with these questions.”

 

Data, analytics & privacy

One tag to rule them all: introducing the new Google tag

– Simo Ahava

“Google has taken a step deeper into the consolidation process by introducing yet another overarching technology: the Google Tag. In this article, Simo Ahava takes a look at what the Google Tag is and what the underlying model looks like.”

Google delays removal of third-party cookies in Chrome through 2024

– TechRepublic

“Google is pushing back its plan to get rid of third-party cookies in Chrome to the latter half of 2024. “More time is needed for testing to improve people’s privacy, while giving businesses the tools they need to succeed online, which “is vital to the future of the open web.””

 

Google-related updates

Digital out-of-home ads now in Display & Video 360

– Google Marketing Platform

“Google is making digital out-of-home ads available to all Display & Video 360 users so that they can reach people out in their real-world journey with the efficiency of programmatic technology.”

Google announces 4 new features for Discovery ad users

– Search Engine Land

“Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are: better ad experiences, improved creative support, new insights and enhanced campaign management”

Google begins testing FLEDGE API on AdSense

– Search Engine Land

“FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing behavior across websites. Google started testing the API on AdSense accounts on August 28.”

Google Ads Launches Tool For Upgrading To Performance Max

– Search Engine Journal

“Google Ads is beginning to roll out a tool that allows advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max.”

Google Display & Video 360 Launches New Custom Bidding Options

– Search Engine Journal

“New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention.”

 

 

SEO

New in structured data: Pros and cons

– Google Search Central blog

“Because of their importance to users, Google Search may highlight pros and cons in the product review snippet in Search results. You can tell Google about your pros and cons by supplying pros and cons structured data on editorial review pages”

Google no longer recommends using dynamic rendering for Google Search

– Search Engine Land

“Google has updated the dynamic rendering help documentation to now say Google no longer recommends using dynamic rendering, that this is a workaround and not a long-term solution to your Google Search crawling and indexing problems with JavaScript.”

What creators should know about Google’s helpful content update

– Google Search Central Blog

“Google Search is always working to better connect people to helpful information. To this end, we’re launching what we’re calling the “helpful content update” that’s part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.”

Google’s ‘Helpful Content Update’ to Devalue ‘Search-Engine First’ Content and Elevate Authentic, Expert Voices in SearchWhat creators should know about Google’s helpful content update

– Lily Ray

“On August 18, 2022, Google announced a significant update to its algorithms, named the “helpful content update.” This update will allow Google to distinguish content primarily written for search engines from content that is actually helpful and authentic for users.”

Google’s helpful content update – what you need to know

– Marie Haynes

“As of August 25, 2022 the update is live! So far, as of Aug 31, 2022 there is no evidence of much SERP movement and no obvious chatter surrounding sites being affected. It will take up to two weeks to roll out.”

 

Social Media news

Facebook is connecting businesses with new B2B targeting

– Meta Announcements

“Now when creating a campaign, you can access the following targeting options to help drive meaningful outcomes: IT decision-makers, business decision-maker titles and interests, business decision-makers, and new active business.”

Pinterest launches in-app purchase process for Shopify merchants

– Pinterest

“Say hello to hosted checkout. This new shopping experience removes multiple steps from the checkout process, making it simpler than ever for people to shop on Pinterest—and for merchants to sell. “

TikTok is launching Shopping Ads

– MarTech

“Shopping Ads is a simpler, smarter, and more advanced ad solution that helps brands meet shoppers wherever they are in the purchase journey, sparking demand and boosting sales. It’s a three-in-one solution with new formats to adopt and combine: Video Shopping Ads, Catalog Listing Ads, and LIVE Shopping Ads.”

 

Other news

DOJ Is Preparing to Sue Google Over Ad Market as Soon as September

– Bloomberg

“The US Justice Department is preparing to sue Google as soon as next month, according to people familiar with the matter, capping years of work to build a case that the Alphabet Inc. unit illegally dominates the digital advertising market.”

Advertisers are losing $1 billion on CTV ads that run while TVs are off

– Insider Intelligence

“Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.”

 

 

 

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    Lore Dessent

    Marketing Executive