As a SEA campaign manager, you follow up closely on Search Impression Share on a regular basis in order to get insights into the evolution…
Houda FettakaAugust 12, 2020
Controlling the placements where your display campaigns are shown is an important step you need to implement before the start of your campaigns, but is…
Valentine BlondiauJuly 28, 2020
In Part 1 and Part 2 of this article series, we have given an introduction to smart bidding and we have given a way to…
Yannick TimmermansJuly 14, 2020
The CLICKTRUST Decision Tree Now that we placed the context around smart bidding and explained the concept (read all about it in Smart bidding for…
Julien DelbauveJuly 6, 2020
We started writing an article about Smart Bidding and before we knew it we had more than 10 pages. So we decided to split our…
Yannick TimmermansJune 30, 2020
Over the last weeks, we’ve been doing a lot of paid media audits. The goal is simple: cut away the unnecessary fat and ensure the…
Fabian Van De WieleJune 25, 2020
In this blog post, we will show you clearly and with screenshots what the different steps are to grant access to your Facebook business manager…
Valentine BlondiauJune 12, 2020
Intro Google Ads is the center of your online advertising management, and by sharing access to your Google Ads account, you can work with other…
Nathalie AzziMay 18, 2020
Adform is a platform used for programmatic that offers different products such as DSP (Demand Side Platform) or DMP (Data Management Platform). This platform allows…
Deborah BergiersApril 30, 2020