About the training
Goals of the course
After this training, you will know how to use Excel and/or Google Sheets to analyse the performance of your marketing campaigns ánd automate tasks you used to do manually.
Is this course right for me?
This ‘Excel & Google Sheets for marketers’ training is ideal for digital marketers who want to increase their efficiency by making better use of all the nice features spreadsheets have to offer.
Why choose CLICKTRUST Academy?
CLICKTRUST Academy is used by our own team to train and onboard new staff. We offer you the opportunity to follow hands-on expert trainings. These are held in small groups (+/- 6 participants) so that we can have extremely interactive sessions.
- Small groups
- Lots of case studies
- Exercises, not just theory
- Trainers with 10 years of experience & expertise.
What will I learn during this ‘Excel/Google Sheets for marketers’ training?
During this training, we will discuss:
- How to make pivot tables, charts & tables in Excel/Google Sheets
- How to work with basic ánd more advanced formulas
- How to keep your data clean: removing duplicate data, data validation, …
- Conditional formatting: how to change the look of your cells based on their values and custom formulas?
- Queries: How to query a table of data in Google Sheets?
- How to use Apps Script in Google Sheets and where to find useful scripts?
- How to use Excel/Google Sheets to analyze your campaign’s performance (incl. practical exercises)
- How to automate your manual marketing tasks in Excel/Google Sheets (incl. practical exercises)
The training is taught in small groups (+/- 6 people) and is FULL of concrete examples and case studies. You have the choice between a live morning session from 9:30 to 13:00 or an online afternoon session from 14:00 to 17:30.
On top of his broad knowledge, Alex is a natural story teller and is loved by alumni from CLICKTRUST ACADEMY for his great training skills. Expect to learn – and laugh a lot during this Programmatic Advertising training! Of course, Alex also has over 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, Programmatic, Mobile,... and how they all transformed the digital marketing world.
Want to meet Alexandre before enrolling? Just send a mail, we’ll set up a call.
How much does this training cost?
440 euro per person (VAT excl.) This price includes:
- The training
- Time to ask questions
- Training certificate
- Access to the slides used during the training
- Beverages & snacks
What language is the course in?
Most of our trainings are in English, unless otherhwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.
Where is this training?
The live trainings are held at our office close to Merode in Brussels.
Upcoming training dates
We also organize private trainings upon request. If you're interested in this, please indicate 'private training' when enrolling. We will contact you to set up a training date.
Want to follow a group training, but can't make it on one of these days? Get notified on upcoming courses and training dates: