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Enroll now

€ 440/perso (VAT excl.)

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    How did you hear from us?


    • About the training
    • Program
    • Trainer
    • Practical info
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    Enroll now

    € 440/perso (VAT excl.)

      Participants




      Company information *




      Contact information *




      How did you hear from us?


      • About the training
      • Program
      • Trainer
      • Practical info
      • Reviews
      • € 440

      scheduling

      • € 440

        /perso (VAT excl.)

      • Enroll now

        € 440/perso (VAT excl.)

          Participants




          Company information *




          Contact information *




          How did you hear from us?


        ACADEMY

        Google Search Ads Advanced

        Go next level with Google Ads.

        • Small groups
        • Lots of case studies
        • Exercises, not just theory
        • Trainers with 10 years of experience & expertise

        scheduling

        About the training

        Is this course right for me?

        Have you mastered the basics of Google Ads by now and would like to take your skills to an even higher level? Then you have come to the right place!

        If you have little to no experience with Google Search Ads, we highly recommend taking the Google Search Ads fundamentals training course prior to enrolling in this program.

        Why choose CLICKTRUST Academy?

        CLICKTRUST Academy has existed for 10 years already, and our trainings are given by trainers with both technical experience as well as experience in teaching. Our trainings take place in small groups (+/- 6 participants), which ensures extremely interactive sessions.

        The trainings always contain a combination of theory and practice, given by experts who work with Google Ads every day. After the training, private coaching sessions are scheduled so that you can let everything sink in.

        CLICKTRUST started by giving trainings, and we enjoy sharing our knowledge as much as possible!

        Program

        1) Introduction

        • Current search landscape overview : understanding the latest trends and shifts in search advertising
        • Quick refresher on the core principles of Google Ads

        2) Mastering Performance Max strategies

        • Techniques for segmenting and structuring PMax campaigns for better control
        • Leveraging landing page groups to enhance PMax performance
        • Best practices for maximising the effectiveness of PMax creative assets

        3) Advanced Conversion Tracking Techniques

        • Step-by-step guide to setting up complex conversion tracking configurations
        • How to track conversion value and use it for deeper performance analysis

        4) Advanced Audience Targeting & Segmentation

        • Techniques for creating and combining audience segments
        • Enhance your targeting with strategies for using similar audiences and customer match
        • Leveraging audience insights and overlap reports for strategic targeting

        5) Generative AI in Google Ads

        • Exploring the use of AI in creating ads and enhancing campaign performance
        • Best practices for improving the performance of AI-generated ad content
        • The future of Generative AI in Google Ads : insights into how generative AI is evolving within the Google Ads ecosystem

        Hands on exercise

        Practical info

        How much does this training cost?

        440 euro per person (VAT excl.) This price includes:

         

        • The training
        • Time to ask questions
        • Training certificate
        • Access to the slides used during the training
        • Breakfast, lunch & beverages
        • 1 hour of coaching after the training
        • Life-time access to our SEA toolkit

         

        What language is the course in?

        Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.

        Timing

        From 9h30 to 16h00.

        Where is this training?

        Our trainings are given at our offices just next to Merode metro station in Brussels.  Our tailor-made trainings can also be given on site.

         

        Upcoming training dates

        ENROLL

        Headquarters
        Cours Saint-Michel 30a
        1040 Brussels

        contact@clicktrust.be
        +32 2 793 11 00

        VAT BE 0542 642 942

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        • Expertise
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          • Search, Social, Video & Display, CRO
          • Digital Analytics & MMM
          • Technology implementation
        • Clients
          • Who we work for
          • Check out our cases
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          • About us
          • History
          • Meet the team
          • CLICKTRUST Group
          • We care
          • Life at the office
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        • Brainfood
          • Blog
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          • E-books & whitepapers
          • Videos
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          • Train your teams
          • Book a keynote speaker
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