Advanced Google Ads training in Brussels

scheduling

17/07/2025

About the training

Is this course right for me?

Have you mastered the basics of Google Ads by now and would like to take your skills to an even higher level? Then you have come to the right place!

If you have little to no experience with Google Search Ads, we highly recommend taking the Google Search Ads fundamentals training course prior to enrolling in this program.

Why choose CLICKTRUST Academy?

CLICKTRUST Academy has existed for 10 years already, and our trainings are given by trainers with both technical experience as well as experience in teaching. Our trainings take place in small groups (+/- 6 participants), which ensures extremely interactive sessions.

The trainings always contain a combination of theory and practice, given by experts who work with Google Ads every day. After the training, private coaching sessions are scheduled so that you can let everything sink in.

CLICKTRUST started by giving trainings, and we enjoy sharing our knowledge as much as possible!

Program

1) Introduction

Current search landscape overview : understanding the latest trends and shifts in search advertising
Quick refresher on the core principles of Google Ads

2) Mastering Performance Max strategies

Techniques for segmenting and structuring PMax campaigns for better control
Leveraging landing page groups to enhance PMax performance
Best practices for maximising the effectiveness of PMax creative assets

3) Advanced Conversion Tracking Techniques

Step-by-step guide to setting up complex conversion tracking configurations
How to track conversion value and use it for deeper performance analysis

4) Advanced Audience Targeting & Segmentation

Techniques for creating and combining audience segments
Enhance your targeting with strategies for using similar audiences and customer match
Leveraging audience insights and overlap reports for strategic targeting

5) Generative AI in Google Ads

Exploring the use of AI in creating ads and enhancing campaign performance
Best practices for improving the performance of AI-generated ad content
The future of Generative AI in Google Ads : insights into how generative AI is evolving within the Google Ads ecosystem

Hands on exercise

Practical info

How much does this training cost?

440 euro per person (VAT excl.) This price includes:

The training
Time to ask questions
Training certificate
Access to the slides used during the training
Breakfast, lunch & beverages
1 hour of coaching after the training
Life-time access to our SEA toolkit

What language is the course in?

Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.

Timing

From 9h30 to 16h00.

Where is this training?

Our trainings are given at our offices just next to Merode metro station in Brussels. Our tailor-made trainings can also be given on site.

Upcoming training dates

17/07/2025

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Google Search Ads Advanced

scheduling

About the training

Is this course right for me?

Why choose CLICKTRUST Academy?

Program

Practical info

How much does this training cost?

What language is the course in?

Timing

Where is this training?

Upcoming training dates