Name: Google Search Ads Training
Brand: CLICKTRUST Academy
Price: 1050 EUR
Availability: InStock

Google Search Ads training

Are you really getting the most out of Google Ads?

Small groups

Lots of case studies

Exercises, not just theory

Trainers with 10 years of experience & expertise

scheduling

16/10/2023

18/12/2023

About the training

Goals of this course:

At CLICKTRUST, we have been successfully managing SEA campaigns for brands such as Volkswagen, Audi, BNP Paribas, Corona Direct, Unicef, IceWatch, …

In this course, we’ll share our secrets and teach you how to set up and run successful SEA campaigns just like we do. We’ll cover topics such as the perfect campaign structure, keyword research, targeting specific audiences, bidding strategies, crafting compelling ads, and much more.

With the help of our experienced SEA specialists’ tips and hands-on exercises, you’ll gain a deep understanding of how to continually improve your SEA campaigns. Like that, you’ll be able to drive more clicks, conversions, and profits through Google Ads.

Is this course right for me?

Already running Google Ads campaigns but want more control and better results?

Perfect! Our course is designed for marketers who want to take charge of their own search ads in Google Ads and go beyond the basics.

Why choose CLICKTRUST Academy?

CLICKTRUST Academy is used by our own team to train and onboard new staff. We offer you the opportunity to follow hands-on expert trainings. These are held in small groups (+/- 6 participants) so that we can have extremely interactive sessions.

Small groups
Lots of case studies
Exercises, not just theory
Trainers with 10 years of experience & expertise.

Program

What will I learn during this Google Ads training?

1) Introduction

An overview of the search landscape today
How does Paid Search work?
SEA Lexicon: Learn to speak like a paid search expert

2) How to create a performing SEA campaign

How to structure your Google Ads accounts?
How to configure and structure your SEA campaigns?
How to organize your different ad groups?

3) Keywords

Understanding search intent
Understanding keyword match types
How to do keyword research?
Best tools for doing keyword research

4) Audiences

Understanding the importance of audiences
What are the audiences that I can add to my campaigns?
Best practices for adding audiences to your campaigns

5) Ads & ad extensions

What are the different types of ads & ad extensions?
How to write outstanding ads & ad extensions?

6) Bidding & budget management

Get to know the bidding strategies available
Understanding smart bidding
Optimizing your campaigns towards the most relevant goal
How to set up conversions in Google Ads

7) Improving SEA campaigns

Understanding the Optiscore
Optimizing bidding strategies & budgets
Optimizing keywords & search terms
Optimizing audiences
Optimizing ads

8) Hands-on practice

Setting up a Google Ads campaign
Optimizing Google Ads campaigns

The Google Search Ads course is taught in small groups (+/- 6 people) and is FULL of concrete examples and case studies. The sessions are taking place from 9:30 to 17:00.

Practical info

How much does this training cost?

1050 euro per person (VAT excl.) This price includes:

The training
Time to ask questions
Training certificate
Access to the slides used during the training
Breakfast, lunch & beverages
2 hours of coaching after the training
Life-time access to our SEA toolkit

What language is the course in?

Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.

Where is this training?

You can attend our trainings at our offices near Merode in Brussels or from home. Our tailor-made trainings can also be given on site.

Upcoming training dates

16/10/2023

18/12/2023

Enroll now

Enroll now

scheduling

Enroll now

Google Search Ads training

scheduling

About the training

Goals of this course:

Is this course right for me?

Why choose CLICKTRUST Academy?

Program

What will I learn during this Google Ads training?

Practical info

How much does this training cost?

What language is the course in?

Where is this training?

Upcoming training dates

Bayard Milan

Bruxelles Environnement