Keyword research hasn’t changed in principle—but the way we execute it has. Traditional tools like Google Keyword Planner, Ahrefs, and SEMrush are still useful, but…
Enrico CadeiMarch 24, 2026
If you've been paying attention to how AI search is evolving, you've probably heard the term "fanout queries" floating around the GEO and SEO community.…
Enrico CadeiFebruary 27, 2026
Most conversations around AI and SEO focus on cloud-based copilots and large AI platforms. While those tools are powerful, there’s a lesser-known approach that deserves…
Enrico CadeiFebruary 5, 2026
We tested Claude Cowork to see if it could handle one of the most boring parts of SEO: turning raw content ideas into Word docs…
Enrico CadeiJanuary 22, 2026
Structured data is no longer a “nice to have”, it’s essential for improving your website’s visibility in search and helping AI models and search engines…
Enrico CadeiNovember 5, 2025
If you’re still slogging through Google Ads setups, manual competitor checks, and endless keyword research, it’s time to hand the boring bits to your new…
Enrico CadeiAugust 21, 2025
Reading time: 2 min Manually setting up tags in Google Tag Manager (GTM) can be time-consuming—especially when you’re juggling multiple containers, conversions, and triggers. But…
Enrico CadeiAugust 21, 2025
Looking to save hours on report generation while delivering professional insights? Here's a full walkthrough showing how to build a seamless automation that: Extracts GA4…
Enrico CadeiJune 24, 2025
Imagine having your own AI assistant that can pull real-time Google Ads performance data and help you optimize campaigns — instantly. Sounds futuristic? It’s not.…
Enrico CadeiJune 16, 2025