About the training
Goals of the course
In this Digital Strategy course, you will learn to develop and implement comprehensive digital strategies that resonate with your business goals.
The focus will be on acquiring practical skills for analyzing market trends, understanding customer behaviors, and leveraging digital tools effectively.
By the end of the course, you will be equipped to create and execute digital plans that drive meaningful business results and stay ahead in the dynamic digital marketplace.
Is this course right for me?
This digital strategy training is perfect for C-Level & Marketing Managerswho are keen to integrate cutting-edge digital strategies into their business practices.
The course provides the tools and knowledge to effectively navigate the complexities of the digital world, ensuring you stay ahead of the curve.
Why choose for CLICKTRUST Academy?
CLICKTRUST Academy has existed for 10 years already, and our trainings are given by trainers with both technical experience as well as experience in teaching. Our trainings take place in small groups (+/- 6 participants), which ensures extremely interactive sessions.
The trainings always contain a combination of theory and practice, given by experts who work with Google Ads every day. After the training, private coaching sessions are scheduled so that you can let everything sink in.
CLICKTRUST started by giving trainings, and we enjoy sharing our knowledge as much as possible!
Program
What will I learn during this Digital Strategy training?
1) Understanding Digital Strategy
- The digital landscape in 2024
- Persona & the importance of web analytics
- Modern customer journey & evolving communication channels
2) Market Trends Analysis
- Techniques for monitoring and analysing current market trends
- Case studies on businesses that successfully adapted to market changes
- Tools and methodologies for staying updated on emerging trends
3) Customer Behaviour Insights
- Understanding customer journey mapping and touchpoints
- Analysing customer behaviour data for effective digital strategy
- Implementing strategies based on customer personas and preferences
4) Who does what in the digital landscape
- Exploration of the diverse role of the digital industry.
5) Creating a communication plan
- Step-by-step guide to developing a comprehensive digital plan
- Setting goals, KPIs, and timelines for digital campaigns
- Group exercises to create digital plans tailored to specific business scenarios
6) Case Studies and Practical Applications
- In-depth analysis of successful digital strategy case studies.
- Group discussions and presentations on applying concepts to your company scenarios.
- Practical exercises to reinforce the learning and build problem-solving skills.
Practical info
How much does this training cost?
400 euro per person (VAT excl.) This price includes:
- The training
- Time to ask questions
- Training certificate
- Access to the slides used during the training
- Breakfast, lunch & beverages
- 1 hour of coaching
What language is the course in?
Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.
Where is this training?
You can attend our trainings at our offices near Merode in Brussels or from home. Our tailor-made trainings can also be given on site.
Upcoming training dates
