About the training
Is this course right for me?
Already using AI in your SEO efforts but want to unlock even more potential and achieve groundbreaking results?
Perfect! Our course is designed for SEO professionals who want to harness the full power of Generative AI and go beyond the basics.
Program
1) Generative AI Inside SEO Tools & Search Ranking
AI is already built into SEO tools and search engines—here’s how to make the most of it:
- How LLMs Rank Search Results: Understanding how Google’s AI processes content (and what this means for SEO).
- SEO Tools with AI: AI-powered features in Ahrefs, Semrush, and SurferSEO impact SEO.
- AI for Keyword Research: Using AI within SEO tools to analyze search intent, cluster keywords, and find content gaps.
- AI-Generated Content & SEO Risks: What happens when search engines detect AI-written content, and how to avoid penalties.
2) Generative AI Beyond SEO Platforms
External AI tools for better control over content and strategy:
- AI for Content Creation: When to use GPT-4, Claude, or Gemini for writing (and when not to).
- AI for Advanced Keyword Research: Leveraging AI for long-tail keywords, clustering, and topical authority.
- AI in Technical SEO: How AI assists with structured data, internal linking, and site audits.
3) Connecting AI Tools for a Smarter SEO Workflow
AI is only useful if it fits into your existing process:
- Custom GPTs & NotebookLM: Training AI to follow your brand guidelines and SEO strategy.
- AI-Powered Content Planning: Automating content briefs and ensuring AI-generated content is unique & optimized.
- Scaling Content Without Losing Quality: How AI can assist without harming your rankings.
4) Automating AI for SEO Efficiency
Let AI handle the repetitive work, so you focus on strategy:
- Automating SEO Reports & Insights: Using AI with Google Looker Studio, Make.com, and Zapier.
- AI-Powered Internal Linking & Clustering: Automating content organization and linking strategies.
- AI for Site Performance Monitoring: Automating rank tracking, alerts, and issue detection.
5) The Future: Full Data Ownership & Custom AI Models
The next evolution of AI in SEO is owning your AI, not just using external tools:
- Building a Private SEO AI: Training a custom AI on your content, competitors, and industry trends.
- Data-Driven SEO Without Third-Party Dependence: Using AI to analyze your data, not just scraping search results.
Practical info
How much does this training cost?
440 euro per person (VAT excl.) This price includes:
- The training
- Time to ask questions
- Training certificate
- Access to the slides used during the training
- Breakfast, lunch & beverages
- 1 hour of coaching after the training
What language is the course in?
Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.
Where is this training?
Our trainings are given at our offices just next to Merode metro station in Brussels. Our tailor-made trainings can also be given on site.
Upcoming training dates
