On Google, and specifically in SEA, the message contained in your ad serves as the primary representation of your brand. Over the past years, Google…
Geoffrey HaesaertSeptember 15, 2023
The Google Ads Automation timeline started back in 2011 with the launch of Dynamic Search Ads. A few years later Smart Bidding entered the game.…
Benjamin HecMay 18, 2022
Curious about the hidden complexities of the Search Partners network in Google Ads? In this article, we explore its purpose and challenges for advertisers. Discover…
William TinantNovember 24, 2021
Did you watch the Google Marketing Livestream on the 27th of May? If not, no worries! We have summarized all the feature releases and updates…
Nathalie AzziJune 17, 2021
We’re always looking for things that could make our lives a bit easier right? Well, you may have heard about the ad customizer feeds in…
Houda FettakaOctober 7, 2020
As a SEA campaign manager, you follow up closely on Search Impression Share on a regular basis in order to get insights into the evolution…
Houda FettakaAugust 12, 2020
Controlling the placements where your display campaigns are shown is an important step you need to implement before the start of your campaigns, but is…
Valentine BlondiauJuly 28, 2020
In Part 1 and Part 2 of this article series, we have given an introduction to smart bidding and we have given a way to…
Yannick TimmermansJuly 14, 2020
The CLICKTRUST Decision Tree Now that we placed the context around smart bidding and explained the concept (read all about it in Smart bidding for…
Julien DelbauveJuly 6, 2020