Key Performance Indicators (KPIs) are more than just numbers; they’re the compass guiding your marketing efforts. But what happens when they’re pointing in the wrong…
Mathilde DuquenneNovember 22, 2024
With all the buzz surrounding the recent update to Google Consent Mode, it's a good idea to refresh the best practices regarding managing consents through…
Jean-Baptiste BrasseurMarch 26, 2024
As March unfolds, it's critical to have Google's Consent Mode V2 up and running. This update is more than a compliance requirement; it's a step…
Mathilde DuquenneMarch 6, 2024
Serverside tracking represents a paradigm shift in how businesses approach data collection and analytics. Piwik Pro has adapted to this change, allowing users to harness…
Yannick TimmermansNovember 3, 2023
Hey there, data enthusiasts! If you're here, chances are you're no stranger to the wild world of digital analytics, with its jumble of acronyms like…
Sheila AbimanaJuly 10, 2023
In the rapidly evolving landscape of data-driven marketing decisions, we're unveiling the transformative potential of Marketing Mix Modelling (MMM). Whether you're a seasoned marketer or…
Enrico CadeiMarch 28, 2023
After an undisputed reign for over 10 years, Universal Analytics is in its final months and will definitely shut down in July 2023. Who are…
Jean-Baptiste BrasseurJanuary 31, 2023
I’m sure you’ve heard of “the death of the cookie” by now. It’s hard to miss. Even people outside our industry are aware that times…
Bert OnckelinxOctober 28, 2022
Many companies are confronted with huge amounts of data and the challenge to get the most value out of it for their marketing mix. In…
Sheila AbimanaSeptember 28, 2022