About the training
Goals of the course
During this training we will teach you all about Performance Max campaigns and explain you how to set up and manage successful Performance Max campaigns just like us. We will also explain the pitfalls to watch out for.
With the help of our experienced SEA specialists’ tips and hands-on exercises, you’ll also gain a deep understanding of how to continually improve your Performance Max campaigns. Like that, you’ll be able to drive more clicks, conversions, and profits through Google Ads.
Is this course right for me?
This course is ideal for marketers who already have some experience with Google Search Ads and are seeking to deepen their understanding of Google Performance Max campaigns.
If you have little to no experience with Google Search Ads, we highly recommend taking the Google Search Ads training course prior to enrolling in this program.
Why choose CLICKTRUST Academy?
CLICKTRUST Academy has existed for 10 years already, and our trainings are given by trainers with both technical experience as well as experience in teaching. Our trainings take place in small groups (+/- 6 participants), which ensures extremely interactive sessions.
The trainings always contain a combination of theory and practice, given by experts who work with Matomo every day. After the training, private coaching sessions are scheduled so that you can let everything sink in.
CLICKTRUST started by giving trainings, and we enjoy sharing our knowledge as much as possible!
Program
What will I learn during this Performance Max training?
1) Introduction
- How Performance Max integrates and complements the Google Ads suite
2) Understanding the mechanics of Performance Max
- Deep dive into the algorithms and automation driving Performance Max
- Tailoring PMax to your needs : choosing and customising strategies based on your specific goals and industry
3) Feeding the algorithm : optimising data input
- Understanding Google’s automation and how to leverage it
- Best practices for precise conversion tracking
- The role of remarketing data in Performance Max
- Strategies for creating and implementing effective audience signals
4) Structuring your campaigns for success
- Key principles for effective campaign structure
- Should you exclude your brand terms from Performance Max campaigns ?
- Techniques for analysing brand vs. non-brand data within Performance Max
- How to best structure your campaigns for ecommerce
- How to best structure your campaigns for lead generation
5) Crafting and optimising Performance Max assets
- Overview of essential assets for PMax campaigns
- The importance of investing in original, high-quality creative assets
- Creating effective video, image, and copy assets
- Specific guidelines for eCommerce product feeds
- The role of ad extensions and how to implement them
6) Gaining insights and mastering optimisation
- Strategies to optimise with limited data visibility
- Using scripts to reveal spend allocation, product performance and search term insights
- Leveraging the Insights tab for actionable data
- Running experiments within PMax for ongoing optimization
- Optimising your offers, asset performance and audience signals
7) Advanced campaign adjustments
- Techniques for keyword, placement, and topic exclusions
- Enhancing search campaigns with keyword additions
- Fine-tuning bids, budgets, and value rules for better outcomes
- Strategies for targeting new customer acquisition goals
Hands on exercise
Practical info
How much does this training cost?
400 euro per person (VAT excl.) This price includes:
- La formation
- Il est temps de poser des questions
- Attestation de formation
- Accès aux slides utilisés lors de la formation
- Petit-déjeuner, déjeuner et boissons
- 1 heure de coaching après la formation
- Accès à vie à notre boîte à outils PMax
What language is the course in?
Nos formations sont en anglais, sauf indication contraire. Cependant, notre moniteur est trilingue, alors n’hésitez pas à poser vos questions dans la langue avec laquelle vous vous sentez le plus à l’aise.
Where is this training?
Vous pouvez assister à nos formations dans nos bureaux près de Merode à Bruxelles ou depuis chez vous. Nos formations sur mesure peuvent également être dispensées sur place.
Upcoming training dates
