About the training
Goals of the course
In this course, we’ll delve into the strategies that make LinkedIn advertising campaigns successful, drawing on our experience of guiding numerous companies.
We’ll delve into key topics such as crafting compelling ads, precise audience targeting, efficient budget allocation, and effective bidding strategies. Additionally, we’ll explore the ins and outs of using LinkedIn’s analytics, ensuring you can measure and maximize your campaign’s impact.
With the help of our experienced social media specialists’ tips and hands-on exercises, you’ll gain a deep understanding of how to continually improve your campaigns. Like that, you’ll be able to drive more leads through LinkedIn.
Is this course right for me?
Already running LinkedIn campaigns but want more control and better results?
Perfect! Our course is designed for marketers who want to take charge of their own LinkedIn ads and go beyond the basics.
Why choose CLICKTRUST Academy?
CLICKTRUST Academy has existed for 10 years already, and our trainings are given by trainers with both technical experience as well as experience in teaching. Our trainings take place in small groups (+/- 6 participants), which ensures extremely interactive sessions.
The trainings always contain a combination of theory and practice, given by experts who work with Facebook & Instagram ads every day. After the training, private coaching sessions are scheduled so that you can let everything sink in.
CLICKTRUST started by giving trainings, and we enjoy sharing our knowledge as much as possible!
What will I learn during this LinkedIn advertising training?
1) Introduction to ABM (account-based marketing)
2) Introduction to advertising on LinkedIn
- Why advertising on LinkedIn
- The latest LinkedIn trends
- Getting to know the LinkedIn Campaign Manager interface
3) Creating a performing LinkedIn campaign
- LinkedIn campaign types
- LinkedIn ad formats
- LinkedIn audiences
- LinkedIn bidding strategies
- Do’s en don’t when setting up a LinkedIn campaign
- Reports in LinkedIn Campaign Manager
4) Measuring the success of your LinkedIn campaigns
- Installing the LinkedIn Insights tag with Google Tag Manager
- Setting up conversions in LinkedIn Campaign Manager
5) Optimizing your LinkedIn campaigns like an expert
6) Generative AI Possibilities on LinkedIn
7) Tools to help you get the most out of LinkedIn advertising
- Dealfront (used to be Leadfeeder)
8) Hands-on practice
- Setting up a LinkedIn campaign
- Optimizing LinkedIn campaigns
How much does this training cost?
800 euro per person (VAT excl.) This price includes:
- The training
- Time to ask questions
- Training certificate
- Access to the slides used during the training
- Breakfast, lunch & drinks
- 1 hour of coaching after the training
- Life-time access to our social media toolkit
What language is the course in?
Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.
Where is this training?
You can attend our trainings at our offices near Merode in Brussels or from home. Our tailor-made trainings can also be given on site.
Upcoming training dates