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Enroll now

€ 400/perso (VAT excl.)

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    • About the training
    • Program
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    Enroll now

    € 400/perso (VAT excl.)

      Participants




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      How did you hear from us?


      • About the training
      • Program
      • Trainer
      • Practical info
      • Reviews
      • € 400

      scheduling

      • € 400

        /perso (VAT excl.)

      • Enroll now

        € 400/perso (VAT excl.)

          Participants




          Company information *




          Contact information *




          How did you hear from us?


        ACADEMY

        LinkedIn Advertising

        Discover the secrets to running successful campaigns on LinkedIn.

        • Small groups
        • Lots of case studies
        • Exercises, not just theory
        • Trainers with 10 years of experience & expertise

        scheduling

        About the training

        Goals of the course

        In this course, we’ll delve into the strategies that make LinkedIn advertising campaigns successful, drawing on our experience of guiding numerous companies.

        We’ll delve into key topics such as crafting compelling ads, precise audience targeting, efficient budget allocation, and effective bidding strategies. Additionally, we’ll explore the ins and outs of using LinkedIn’s analytics, ensuring you can measure and maximize your campaign’s impact.

        With the help of our experienced social media specialists’ tips and hands-on exercises, you’ll gain a deep understanding of how to continually improve your campaigns. Like that, you’ll be able to drive more leads through LinkedIn.

        Is this course right for me?

        Already running LinkedIn campaigns but want more control and better results?

        Perfect! Our course is designed for marketers who want to take charge of their own LinkedIn ads and go beyond the basics.

         

        Why choose CLICKTRUST Academy?

        CLICKTRUST Academy has existed for 10 years already, and our trainings are given by trainers with both technical experience as well as experience in teaching. Our trainings take place in small groups (+/- 6 participants), which ensures extremely interactive sessions.

        The trainings always contain a combination of theory and practice, given by experts who work with Facebook & Instagram ads every day. After the training, private coaching sessions are scheduled so that you can let everything sink in.

        CLICKTRUST started by giving trainings, and we enjoy sharing our knowledge as much as possible!

         

        Program

        What will I learn during this LinkedIn advertising training?

        1) Introduction to Account Based Marketing (ABM)

        • Understanding the principles and benefits of account-based marketing
        • How ABM aligns with LinkedIn’s advertising capabilities for targeting high-value accounts

        2) Introduction to advertising on Linkedin

        • Explore the advantages of LinkedIn as a platform for professional and B2B marketing
        • Insights into the latest trends on LinkedIn and how they influence advertising strategies
        • A comprehensive guide to the LinkedIn Campaign Manager interface and its key features

        3) Creating high-performing linkedin campaigns

        • Understanding linkedIn campaign types
        • Exploration of LinkedIn’s ad formats, including sponsored content, message ads, and dynamic ads
        • Techniques for building and refining audiences on LinkedIn to reach your ideal prospects
        • Best practices for managing budgets and selecting the right bidding strategies for your campaigns

        4) Measuring the success of your linkedin campaigns

        • Step-by-step guide to installing the LinkedIn Insights tag using Google Tag Manager
        • How to configure and track conversions within LinkedIn Campaign Manager to measure ROI effectively
        • How to generate and interpret reports in LinkedIn Campaign Manager

        5) Optimising your linkedin campaign like an expert

        • Strategies for refining targeting, ad creatives, and bidding for better performance
        • How to use data and insights to iteratively improve your LinkedIn campaigns

        6) Essential tools for maximising linkedin advertising

        • How to use Dealfront (formerly Leadfeeder) to identify and engage potential leads from LinkedIn traffic
        • Leveraging Albacross for account-based marketing and lead generation on LinkedIn

        Hands-on exercise

        Practical info

        How much does this training cost?

        400 euro per person (VAT excl.) This price includes:

        • The training
        • Time to ask questions
        • Training certificate
        • Access to the slides used during the training
        • Breakfast, lunch & drinks
        • 1 hour of coaching after the training
        • Life-time access to our social media toolkit

        What language is the course in?

        Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.

         

        Where is this training?

        You can attend our trainings at our offices near Merode in Brussels or from home. Our tailor-made trainings can also be given on site.

        Upcoming training dates

        Thanks to Alexandre for this very concrete training. It allowed me to put into practice what I had learned the next day ! The theory was illustrated with lots of concrete examples, which facilitated my understanding and quick use of it. I also had the opportunity to put the theory into practice while being mentored and advised. Perfectly suited to my needs, this training allowed me to refresh myself technically, to discover the most relevant strategies for my business and to learn some useful tips & tricks for daily use. Validated and recommended!

        Bayard Milan

        Very didactic teacher, great sense of pedagogy, who knows how to popularize the most technical aspects to a non-technical audience, while being specific on the subject. The training is supported by concrete examples, focusing directly on the company and its practices, which is very relevant. We come out of this training with concrete ideas to implement directly in our day to day management.

        Bruxelles Environnement

        ENROLL

        Headquarters
        Cours Saint-Michel 30a
        1040 Brussels

        contact@clicktrust.be
        +32 2 793 11 00

        VAT BE 0542 642 942

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