About the training
Goals of the course
In our TikTok Advertising course, you’ll delve into the dynamic world of TikTok’s unique advertising platform, gaining insights into its audience, ad formats, and algorithm.
You’ll learn the art of crafting engaging content that resonates with TikTok users, driving brand interaction and engagement. The course also emphasizes data-driven decision-making, empowering you to optimize campaigns using TikTok’s analytics tools for maximum impact.
By the end of this training, you’ll be equipped with the skills to not only navigate but excel in the fast-paced, ever-evolving landscape of TikTok advertising.
Is this course right for me?
If you’re a digital marketer, social media manager, marketing & communication specialist or content creator looking to leverage TikTok’s explosive growth, this course is designed for you.
It’s ideal for those seeking to understand TikTok’s unique advertising landscape, create engaging content, and develop strategies to reach and captivate a youthful, dynamic audience.
Why choose CLICKTRUST Academy?
CLICKTRUST Academy has existed for 10 years already, and our trainings are given by trainers with both technical experience as well as experience in teaching. Our trainings take place in small groups (+/- 6 participants), which ensures extremely interactive sessions.
The trainings always contain a combination of theory and practice, given by experts who work with Matomo every day. After the training, private coaching sessions are scheduled so that you can let everything sink in.
CLICKTRUST started by giving trainings, and we enjoy sharing our knowledge as much as possible!
What will I learn during this TikTok advertising training?
1) Introduction to advertising on TikTok
- How is TikTok redefining social media?
- Why advertising on TikTok?
- Understanding the TikTok audience
- Trends in TikTok advertising
- Getting to know the TikTok Ads Manager interface
2) Setting up a campaign in TikTok
- TikTok campaign & ad structure
- TikTok campaign objectives
- Ad formats on TikTok
- TikTok audiences & targeting
- TikTok bidding & optimization
- Setting up a TikTok campaign: best practices
3) Measuring the success of your TikTok campaigns
- Installing the TikTok Pixel Base code with Google Tag Manager
- Creating events in TikTok Ads Manager
- Audience & video insights
- Custom reports
4) TikTok tools
- Creative tools
- Generative AI tools
- TikTok Catalog Manager
- Creating automated rules
5) Hands-on exercises
- Setting up a TikTok campaign
- Optimizing TikTok campaigns
The TikTok Advertising course is taught in small groups (+/- 6 people) and is FULL of concrete examples and case studies. The sessions are taking place from 9:30 to 13:00.
How much does this training cost?
500 euro per person (VAT excl.) This price includes:
- The training
- Time to ask questions
- Training certificate
- Access to the slides used during the training
- Breakfast, lunch & drinks
- 1 hour of coaching after the training
- Life-time access to our social media toolkit
What language is the course in?
Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.
Where is this training?
You can attend our trainings at our offices near Merode in Brussels or from home. Our tailor-made trainings can also be given on site.
Upcoming training dates