Google Analytics (Part II) - Becoming a rockstar

Create data segments, analyze the customer journey & understand attribution modelling!

About the training

Now that you have a solid basis, it is time to dig deeper. Have you wondered what your digital customer journey looks like? What campaigns are really generating revenue? Did you know your conversion funnel report is always wrong?

Goals of this course:

After following this course, you know how to create segments on super qualified audiences and how to push these into Google ads. You will be able to understand attribution and be able to see how campaigns are interacting in your digital customer journey.

This training course is ideal for:

Data analysts, Business managers, digital marketeers, communication & marketing officers.

Prerequisite knowledge:

A basic knowledge of Google Analytics is required. If you are a beginner, we suggest you start with Google Analytics Part I

Which topics will be treated?

1. Understanding micro & macro conversions.

2. Creating a tagging plan with events & conversions.

3. Why google analytics conversion funnels are always wrong – and what to do about it.

4. Create awesome high performing audience segments and push these into Google Ads.

5. Understanding attribution and defining the ideal attribution model for your business.

6. Making the right media decisions based on customer journey analysis in Google Analytics

7. When do you need Analytics 360? The pro’s and cons.

The entire course is loaded with practical exercises that we will do together. As the groups are so small, we often use the participants’ websites and analytics accounts. The course is taught in small groups of maximum 6 people, from 9:30 to approximately 16:00. Lunch is included.


Avenue Tervuren 36, 1040 Etterbeek

How much does it cost?

400 euro per person (VAT excl.). If you are participating to Part I also, the total price for the two days is 600 EUR per person (VAT excl.)

When is the training?

Currently, due to corona no dates are foreseen for 2020.

How do I register? Please send an email to: or use the contact form below and simply mention the date on which you want to participate. If you require a tailor-made training package, don’t hesitate to give us a call so we can discuss your needs. See you soon!

Enroll now!

We attended 3 Google courses organized by Clicktrust and every time, we acquired interesting insights for our future actions. We were able to combine theory with practice through different excercises, which allowed us to discover some very useful functionalities for our analyses. As the knowledge levels of the attendees were quite different, we enjoyed the flexibility of the training which allowed each of us to ask questions and to choose whether or not to go into detail for the different topics that were discussed.

Julie Van Camp – Digital Manager L’Oréal

Fabian Van De Wiele

Fabian has been working with Google Ads on a daily basis since 16 years.  He has worked with both small companies , ecommerce and international brands and has successfully built award winning paid search teams.


Currently no dates foreseen for our Google Analytics  – advanced  trainings.

We also organize private trainings for groups upon request.


Avenue Tervuren 36