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Google Search Ads Advanced

Google Search Ads Advanced

400 € /pers. (excl. VAT)

1. Introduction

  • An overview of the search landscape today
  • Quick recap of Google Ads fundamentals

2. Advanced Performance Max Strategies

  • Campaign segmentation for PMax
  • Leveraging landing page groups
  • Optimizing PMax assets for performance

3. Advanced Conversion Tracking

  • Advanced conversion tracking implementation
  • Conversion value tracking & analysis

4. Advanced Audience Targeting & Segmentation

  • Advanced audience combination techniques
  • Similar audiences & customer match strategies
  • Audience insights & overlap reporting

5. Leveraging generative AI for Google Ads

  • Introduction to generative AI for ad creation
  • Optimizing AI-generated ad performance
  • The future of generative AI in Google Ads

6. Hands-on practice

  • Setting up pmax campaigns using advanced conversion tracking and audience targeting
  • Creating copies and creatives through generative AI


How much does this training cost?

400 euro per person (VAT excl.) This price includes:

  • The training
  • Time to ask questions
  • Training certificate
  • Access to the slides used during the training
  • Breakfast, lunch & beverages
  • 1 hour of coaching after the training
  • Life-time access to our SEA toolkit

What language is the course in?

Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.

Where is this training?

You can attend our trainings at our offices near Merode in Brussels or from home. Our tailor-made trainings can also be given on site.