Google Search Ads Advanced

400 € /pers. (excl. VAT)

1. Introduction

An overview of the search landscape today
Quick recap of Google Ads fundamentals

2. Advanced Performance Max Strategies

Campaign segmentation for PMax
Leveraging landing page groups
Optimizing PMax assets for performance

3. Advanced Conversion Tracking

Advanced conversion tracking implementation
Conversion value tracking & analysis

4. Advanced Audience Targeting & Segmentation

Advanced audience combination techniques
Similar audiences & customer match strategies
Audience insights & overlap reporting

5. Leveraging generative AI for Google Ads

Introduction to generative AI for ad creation
Optimizing AI-generated ad performance
The future of generative AI in Google Ads

6. Hands-on practice

Setting up pmax campaigns using advanced conversion tracking and audience targeting
Creating copies and creatives through generative AI

HOW IT WORKS

How much does this training cost?

400 euro per person (VAT excl.) This price includes:

The training
Time to ask questions
Training certificate
Access to the slides used during the training
Breakfast, lunch & beverages
1 hour of coaching after the training
Life-time access to our SEA toolkit

What language is the course in?

Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.

Where is this training?

You can attend our trainings at our offices near Merode in Brussels or from home. Our tailor-made trainings can also be given on site.