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Media Mix Modeling

Media Mix Modeling

Master Media Mix Modelling with our expert-led training. Boost ROI by learning how to optimize ad spend allocation across channels.

400 € /pers. (excl. VAT)

1) Introduction to Media Mix Modelling

  • What is media mix modelling and why you should consider it?
  • Understanding key metrics and variables in media mix modelling.
  • Can media mix modelling be the solution to the cookie apocalypse?

2) Data-Driven Decision Making

  • Importance of data in making informed advertising decisions.
  • Techniques for structuring, analyzing and interpreting data for decision-making.
  • Examples of successful media mix modelling strategies.

3) Advertising ROI Optimization

  • How can MMM help with marketing decision-making?
  • What insights can we expect from a media mix modelling analysis?

4) Hands-On Exercises

  • Interactive exercises using Lykta’s media mix modelling tool.
  • Q&A session to address specific challenges faced by participants.


How much does this training cost?

400 euro per person (VAT excl.) This price includes:

  • The training
  • Time to ask questions
  • Training certificate
  • Access to the slides used during the training
  • Breakfast, lunch & beverages
  • 1 hour of coaching after the training

What language is the course in?

Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.

Where is this training?

You can attend our trainings at our offices near Merode in Brussels or from home. Our tailor-made trainings can also be given on site.