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With all the buzz surrounding the recent update to Google Consent Mode, it’s a good idea to refresh the best practices regarding managing consents through Google Tag Manager.

Did you miss the recent update to Google Consent Mode v2? In our previous blog article, you can read more about the implementation of Consent Mode V2.

First, I want to clarify that all the implementations discussed in this article will be done through Google Tag Manager, whether it’s implementing the cookie banner, creating tags, or managing consent.

By default, I will implement the Consent Mode in its advanced version (which involves not blocking Google tags while waiting for consent) but I will specify the steps to follow if you wish to adhere to the basic version.

With the introductions out of the way, let’s explore the different ways to implement your cookie banner and various types of tags, regardless of your CMP, to respect user consent. I will try to be as exhaustive as possible to cover diverse scenarios.

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    Jean-Baptiste Brasseur

    Team Lead & Digital Performance Analyst