About the training
Goals of the course
At CLICKTRUST, we have been successfully managing Facebook & Instagram campaigns for brands such as IceWatch, Tom&Co, Multipharma, Zuny, Jeune Premier, …
In this course, we’ll share our secrets and teach you how to set up and run successful Facebook & Instagram campaigns just like we do. We’ll cover topics such as the perfect campaign structure, crafting compelling ads, targeting specific audiences, budget management bidding strategies, setting up the Facebook pixel for conversion tracking and much more.
With the help of our experienced social media specialists’ tips and hands-on exercises, you’ll gain a deep understanding of how to continually improve your campaigns. Like that, you’ll be able to drive more clicks, conversions, and profits through Facebook & Instagram.
Is this course right for me?
Already running Facebook and/or Instagram campaigns but want more control and better results?
Perfect! Our course is designed for marketers who want to take charge of their own ads in Facebook & Instagram and go beyond the basics.
Why choose CLICKTRUST Academy?
CLICKTRUST Academy is used by our own team to train and onboard new staff. We offer you the opportunity to follow hands-on expert trainings. These are held in small groups (+/- 6 participants) so that we can have extremely interactive sessions.
- Small groups
- Lots of case studies
- Exercises, not just theory
- Trainers with 10 years of experience & expertise.
What will I learn during this Facebook & Instagram advertising training?
1) Introduction to social media advertising
- The advantages of social media advertising
- The latest trends in social media use
- Lexicon: Learn to speak like a social media expert
2) Getting started with the Meta Ads Manager
- Exploring the Meta Ads Manager interface
- The anatomy of a Meta campaign
- Setting up the Facebook Pixel for conversion tracking
3) How to create a performing Facebook/Instagram campaign
- How to create outstanding ads for Facebook/Instagram?
- Budget management & bidding strategies in Meta Ads Manager
- Understanding targeting & audiences in Meta Ads Manager
- The different types of creatives in Meta Ads Manager
4) Hands-on practice
- Setting up a Facebook/Instagram campaign
- Optimizing Facebook/Instagram campaigns
The Facebook & Instagram advertising course is taught in small groups (+/- 6 people) and is FULL of concrete examples and case studies. The sessions are taking place from 9:30 to 17:00.
How much does this training cost?
1050 euro per person (VAT excl.) This price includes:
- The training
- Time to ask questions
- Training certificate
- Access to the slides used during the training
- Breakfast, lunch & drinks
- 2 hours of coaching after the training
- Life-time access to our Meta toolkit
What language is the course in?
Our trainings are in English, unless otherwise specified. However, our instructor is trilingual, so feel free to ask your questions in the language you feel most comfortable with.
Where is this training?
You can attend our trainings at our offices near Merode in Brussels or from home. Our tailor-made trainings can also be given on site.
Upcoming training dates