Google Search Ads for digital marketers

Are you really getting the most out of Google Search Ads?

About the training

You feel you are only scratching the surface and your results are stagnating. How do you know if the results are good? Are you wasting money? In this training, we will share tips and tricks that we have gathered through more than 15 years of experience.

Goals of this course:

After this course, you’ll be up to date again!  You’ll understand what today’s best practices are and how to future-proof your SEA strategy with upcoming cookie changes.

This training course is ideal for:

People with a prior understanding of search advertising who would like a refresh!  Ideal for marketers managing agencies or managing staff that executes campaigns.

Prerequisite knowledge:

Basic knowledge of digital marketing & general marketing principles will be handy.

Which topics will be treated?

  • Paid search: how it works & how to use it across the customer journey
  • How accounts should be structured in 2022 to leverage the power of Google’s AI.
  • Understanding search intent across the customer journey
  • Tools and best practices for keyword research
  • How Google’s AI-driven smart bidding works.  Can it be trusted? What are the disadvantages?
  • How to use audiences using GA4 – leverage the power of the new GA to save your audiences after the cookie is phased out.
  • Best practices for ads, taking new formats into account!
  • Workflow for optimizing – what should your team be looking at?
  • Understanding tracking & measuring results from a cross-channel point of view.

The course is taught in small groups (+/- 6 people), from 9:30 to 12:30 and 13:30 to 16:00. Lunch is included. The training is FULL of concrete examples and case studies.


Training will be held at our offices close to Merode in Brussels.

How much does it cost?

350€ per person (VAT excl.)

When are sessions planned?

13 October 2022

29 November 2022

13 December 2022

How do I register?

Please send an email to or fill out the form below, and simply mention the date & training that you’d like to attend, your language preference for the training (EN or FR), as well as your full name and that of the other people you’d like to invite. If you require a tailor-made training package, don’t hesitate to mention it so we can discuss your needs. See you soon!

Enroll now!

Thanks to Alexandre for this very concrete training on Google Ads. It allowed me to put into practice what I had learned the next day ! The theory was illustrated with lots of concrete examples, which facilitated my understanding and quick use of it. I also had the opportunity to put the theory into practice while being mentored and advised. Perfectly suited to my needs, this training allowed me to refresh myself technically, to discover the most relevant strategies for my business and to learn some useful tips & tricks for daily use. Validated and recommended!

Bayard Milan

Alexandre Massart

On top of his broad knowledge, Alex is a natural story teller and is loved by alumni from CLICKTRUST ACADEMY for his great training skills. Expect to learn – and laugh a lot!

Of course, Alex also has over 10 years of experience in Digital Marketing. He worked in different companies (from small to big) and in different industries. He has seen the evolution of digital marketing, the growth of Facebook, Programmatic, Mobile,… and how they all transformed the digital marketing world.

Want to meet Alex before enrolling? Just send a mail, we’ll set up a call.


13 October 2022

29 November 2022

13 December 2022

We also organize private trainings for groups upon request.


350€ per person (VAT excl.)


Cours Saint-Michel 30a, 1040 Etterbeek