Webinar : Your PPC tracking will break soon – Strategies for post-cookie success
Date & time: February 8 at 12 p.m.
As the digital landscape undergoes seismic shifts, join us for a deep dive into the changes that will impact advertising and PPC. This webinar is your guide to understanding the changes brought on by Google’s phasing out of third-party cookies and the mandatory enforcement of Consent Mode V2 in the EEA.
Get ready to equip yourself with actionable insights to ensure your conversion tracking remains robust, compliant, and effective.
As the digital landscape undergoes seismic shifts, join us for a deep dive into the changes that will impact advertising and PPC. This webinar is your guide to understanding the changes brought on by Google’s phasing out of third-party cookies and the mandatory enforcement of Consent Mode V2 in the EEA.
Get ready to equip yourself with actionable insights to ensure your conversion tracking remains robust, compliant, and effective.
What you’ll learn
1) THE THIRD-PARTY COOKIE PHASE-OUT
✓ Impact on PPC and online advertising.
✓ Timelines and adaptation strategies for businesses.
2) UNDERSTANDING CONSENT MODE V2
✓ Implications of its mandatory enforcement in the EEA.
✓ Implementation strategies for compliance and recovering lost conversions.
3) OPTIMIZING CONVERSION TRACKING FOR GOOGLE ADS PERFORMANCE
✓ Crucial role of proper conversion tracking in Google Ads success.
✓ Risks associated with inadequate tracking and proactive measures.
4) STRATEGIES FOR ENHANCED CONVERSIONS
✓ Overview of Enhanced Conversions and its role in recovering missed conversions.
✓ Leveraging Enhanced Conversions for web and leads to enhance overall performance.
5) PREPARING FOR SERVER-SIDE TAGGING
✓ Necessity of Server-Side Tagging as Google removes third-party cookies.
✓ Benefits in preventing data loss, improving tracking accuracy, and enhancing user experience.
Speakers
Alexandre Massart, our head of training, will lead this webinar. Alexandre has 10+ years of experience in digital marketing and has worked at different companies in different industries.
Alexandre is accompanied by Yannick Timmermans, a seasoned expert in analytics & tracking who truly embodies our core value of “passionately curious” and who is always up to date with the latest trends in analytics & privacy.
Speakers
Alexandre Massart, our head of training, will lead this webinar. Alexandre has 10+ years of experience in digital marketing and has worked at different companies in different industries.
Alexandre is accompanied by Yannick Timmermans, a seasoned expert in analytics & tracking who truly embodies our core value of “passionately curious” and who is always up to date with the latest trends in analytics & privacy.