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Is this the end of third-party cookies?

The “cookie apocalypse” started with GDPR and has since become more and more severe with every new version of ITP being rolled out. As a result of these relatively new developments, a big chunk of tracked data is no longer accurate, especially when talking about longer online customer journeys.

Don’t know what you can do to future-proof your measurement strategy? Don’t panic, we’ve got you covered with a collection of whitepapers, a video and a training to learn all about cookies.

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Insights

Our whitepapers on the end of cookies

Recently, changes to browsers and the GDPR legislation have severely impacted the power of cookie-based audiences? How? Why should you care? What are the alternatives? Download the whitepaper below to find out.
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Was tracking before GDPR actually accurate? We contacted Ipsos for a survey to gauge the user’s treatment of cookies and their browser settings. Find out what are conclusions were.
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Video

Prepare your organization for predictive measurement

Our managing director, Fabian Van De Wiele, gave a presentation on ‘Prepping your organization for predictive measurement’ at the latest edition of Digital First.

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