1 month ago
Display & Video 360 (a.k.a DV360 or previously known as DoubleClick Bid Manager) is a DSP (demand-side platform) that allows you to buy ad inventory programmatically. In this part of the Google Marketing Platform you can manage your digital media mix. It offers you a better way to work and some benefits such as:
Collaborate across teams: you can optimize the collaboration between the creative team, analysts team, video team and digital team.
Reach the right people: through this tool you can have access to insights about your audience thanks to specific options such as: keywords, demographic data and remarketing.
Use intelligent automation: machine learning algorithms help you to respond to customer’s needs and improve your performance by using bidding and optimization.
Now that you know the essentials about this platform, you are wondering how to manage user access to this amazing platform, right ? That’s what you’re about to find out.
Once you are logged into the platform, you can see on the right hand, in the header, an “icon” just next to the loop. By clicking on it, a small window will pop up and the option “User management” will appear.
By selecting this option, a second window will open where you will be able to click on the “New user” button.
Fill in the name, the email address and the type. Then you will be able to configure the access by clicking on the “Add partners or advertisers” button.
A window will pop up, you will have a view on the different partners / advertisers you have, select the relevant one for your user and click on the “Select” button. After that you will see this partner or advertiser appear in the access.
By default, “Read & write” is the role that will be applied to the user. But you can modify it as different roles exist. By selecting the partner, you will be able to select the “Action” button and then change the role.
After selecting the relevant role, you will just have to click on “Save” and the user will have access.
As previously mentioned, different roles exist and you have to decide which one you will give to this new user. But as there are a lot of different roles, it’s not always easy to determine which one is relevant.
Let us give you a quick explanation on these different roles:
Aside from adding a user, editing their role or deleting the user is also a possibility. In the list of users, you can click on the email address, then you will be able to change the role or remove access. How to exactly do it?
Once you click on the email address, a new window will appear and as previously seen, you will be able to select partners or advertisers and then click on the “Action” button. A small window will pop up and both options will appear: “change role” or “remove access”, just select what you want to do exactly and then click on “Save”.
But, sometimes you won’t use DV360 for your programmatic campaigns but Adform. Let’s discover how to give access to Adform in this article.