Maintaining accurate and regularly updated custom audiences on platforms like Facebook is essential for your e-commerce business. However, manually updating these audiences can be tedious and inefficient. In this article, we’ll guide you through a simple and effective solution using make.com , allowing you to automatically update your abandoned cart audiences directly from Shopify. This automation takes only a few minutes to set up, but will save you considerable time and hassle in the long run.
Step 1: Set up a make.com account
Make.com is a popular tool for automating workflows without any coding skills. If you haven’t already, create a free account on make.com. Once signed up, familiarize yourself with the interface to efficiently navigate and create your automations.
Step 2: Use the watch abandoned cart Shopify connector (for abandoned carts audiences) or watch customer Shopify connector (for customer match list)
After setting up make.com, head to the dashboard and use the “Watch Abandoned Cart” Shopify connector. This connector will automatically keep track of shopping carts that customers have left behind. To add this feature:
1. Click on the “Create Scenario” button.
2. Search for “Watch Abandoned Cart” in the search bar.
3. Select your Shopify account and configure it to track open carts.
4. Set the limit to the maximum number of results you wish to work with, for example, set it to 15 to start small.
Step 3: Set up the Facebook custom audience module
The next step is to connect the data collected from your Shopify abandoned carts to Facebook, updating your custom audience:
1. Add a new module in the scenario setup, search for “Add Users to Custom Audience.”
2. Select your Facebook business account and the respective ad account.
3. Map the required fields from Shopify, such as Email, First Name, Last Name, and Phone Number, to the corresponding fields in Facebook.
4. Ensure all inputs are correctly filled out to avoid data mismatch.
Step 4: Run and automate the process
With both modules set up, you can now run the scenario to test if everything works smoothly:
1. Click on “Run Once” to initiate the automation.
2. Watch as make.com processes Shopify’s abandoned cart data and seamlessly updates your Facebook custom audience.
For ongoing updates:
– Schedule the scenario to run automatically at your preferred frequency (daily or weekly) to ensure your Facebook audience is always current.
Conclusion
Automating the process of updating your abandoned cart or current customer audiences from Shopify to Meta can significantly improve your marketing efficiency. By following these steps, you will save time and ensure your potential customers remain in the loop with your marketing campaigns. For further exploration of advanced automation, consider checking out our Generative AI for PPC training.
