For a lot of Google Ads accounts we audit, either as part of a client contract or for a pitch, we notice that a big…
Jochen Fostiemaart 24, 2022
What are Search Partners? The Search Partners network is almost as old as the Google Ads (Adword) platform itself. It is a group of websites,…
William Tinantnovember 24, 2021
Measuring the impact of digital campaigns is complex. It becomes even harder when you’re a small business wanting to sell online through your e-shop. Seeing…
Dimitri Teixeiraseptember 20, 2021
To conduct better digital campaigns, a company must have connected data, measure the right KPIs and succeed in reaching its audiences in an automated way,…
Fabian Van De Wielejuli 7, 2021
Did you watch the Google Marketing Livestream on the 27th of May? If not, no worries! We have summarized all the feature releases and updates…
Nathalie Azzijuni 17, 2021
Are repeat purchases a thing in your business? If so, you’re leaving growth on the table if you haven’t split your paid marketing campaigns between…
Bert Onckelinxmei 18, 2021
We’re always looking for things that could make our lives a bit easier right? Well, you may have heard about the ad customizer feeds in…
Houda Fettakaoktober 7, 2020
As a SEA campaign manager, you follow up closely on Search Impression Share on a regular basis in order to get insights into the evolution…
Houda Fettakaaugustus 12, 2020
Fraud attempts amount to 20 to 35 percent of all ad impressions throughout the year -White Ops Bot Baseline 2018-2019 report The report estimates…
Jochen Fostieaugustus 4, 2020