1 week ago
Google Ads is the center of your online advertising management, and by sharing access to your Google Ads account, you can work with other people on the same Google Ads account. If you’re working with an agency, providing the right access level is crucial to ensure they can help you grow your business.
It’s important to give the right access to the right person and we’ve seen it’s not always easy to define what the relevant access is and how to grant it.
In this article, we will go through the different steps and options in giving access to users.
First things first, let’s briefly explain the difference between these 2 types of accounts:
The process in giving access is the same for both accounts.
HOWEVER, if you have a Google Ads Manager account (MCC) of your own, and you need to provide access to your agency, you have 2 choices :
As an agency using an MCC to manage several client accounts, when we (Clicktrust) need to have access to a new client account, we request access via the Sub-Account Settings tab in the left menu (as shown below), select “Link existing account”, and enter the ID of the customer’s account as shown in the screen shot. The client will then receive a notification and can accept the request.
Small note: to grant or remove access for users on a managed account, you must have an Admin access level.
A recap of access levels and what they enable can be found below:
Before choosing the access level of a new user, ask yourself what that person must be able to do, as well as which features the person shouldn’t have access to.
By going through the list above and asking these questions, you will be able to determine the right access level for the new user.
In the same table, find the user you want to remove, and in the “Actions” column, click Remove access (see below).
And that’s a wrap! It should now be easier for you to give the right Google Ads access to the right person.