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News and articles from the CLICKTRUST blog and from around the web that allows us to stay on top of our game. You might want to read them too.


Discrepancies in conversion tracking between different platforms

– Nathalie Azzi & Thomas Decoster

“Whatever the channel your users come from to convert, the first step in measuring your business success is actually defining WHAT you want to measure, and implementing it as a goal/conversion in the platforms you’re using. That’s the ‘easy’ part. Then comes the step where you need to analyze the conversion tracking data in front of you, which will enable you to make informed decisions about future actions.

And that’s where it gets tricky… Why?”

Datastudio features to make your life easier

– Mathilde Duquenne

“Using Google Datastudio to make dashboards or report to clients is rather straightforward, however, since we started using it, we learned of some simple features that make our lives that much easier.”


General: Data, Privacy & more

Apple IDFA consent: Roughly 60% of consumers open to allow tracking

– Search Engine Land

“Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires apps to get consent from users to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties.”

Microsoft Ads Integrates LinkedIn Ads Targeting

– Search Engine Land

“The much-anticipated addition of LinkedIn targeting to Microsoft Ads is now available in accounts for certain countries.Microsoft has announced LinkedIn targeting is now available for search ads. This much-anticipated feature is now available to advertisers for the following countries: US, CA, UK, AU, FR, and DE.”

Intelligent Tracking Prevention In iOS 14, iPadOS 14, And Safari 14

– Simo Ahava

“Apple’s annual Worldwide Developer Conference in late June this year included a couple of big announcements around Apple’s approach to privacy in their software. … In this article I’ll go over these changes, exploring their impact especially on analytics and digital marketing.”

Your weather app is selling you out

– Gizmodo

“While I think we can all agree that every app on our phone is probably an invasive little shit, I’d argue that weather apps deserve their own little corner in hell. We’ve seen weather apps sign folks up for services without their say-so, sneakily get location data from users who deliberately turned that function off, and pull all other sorts of stunts that make it clear just how little these companies care about giving its users any choice about opting out.”

IAS issues threat alert for new digital ad fraud

– Brand Equity

“The digital ad verification firm issued an alert for a new bot scheme called 404bot that generates fake browser data, and led to $15 million in digital ad-spends fraud so far …”

IAB Europe releases industry guide to supply path optimisation (SPO)

– IAB Europe

“The digital ad verification firm issued an alert for a new bot scheme called 404bot that generates fake browser data, and led to $15 million in digital ad-spends fraud so far …”




Google: Organic, Ads & Analytics


Google Ads to Limit Search Term reporting, citing privacy

– Search Engine Land

“Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not ‘significant’ data.”

Google custom audiences, the combo of custom affinity and custom intent, now live

– Search Engine Land

“Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns.”

GoogleBot to soon crawl over HTTP/2

– Search Engine Land

Google announced it will soon begin crawling some sites over HTTP/2. HTTP/2 is the next generation of HTTP, the protocol the internet primarily uses for transferring data. It requires less open connections and thus can be more efficient on your server when crawling your web pages.

Google Shopping now free globally

– Search Engine Land

“In April 2020, Google opened up Google Shopping to free listings for all U.S. merchants, starting with the Google Shopping tab and then expanding to the main search results section. Google announced on Wednesday that it is expanding Google Shopping listings for free globally.”

Google launches job listings in search results in Belgium

– Google

“Google brings together job postings from across the web, whether they’re on websites run by small businesses or job sites with thousands of listings.”



Social: Facebook, Instagram & others


Facebook Removes the 20% Text Limit on Ad Images

– Search Engine Journal

“The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text.”


Facebook to Remove 28-Day Attribution Model

– Search Engine Journal

“Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting.”

Breaking: Facebook to Impose Limits on Number of Ads

– Search Engine Journal

“Facebook will start limiting the number of ads a Page can run in February of 2021. Limits will be based on the highest ad spend of a month in the previous year.”


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    Yannick Timmermans

    Client Strategy Director