Working with us since
After a successful reintroduction of the brand in 2021, Zuny collaborated with CLICKTRUST and LYKTA to continue to grow its brand in a very competitive market, dealing with seasonality.
The goal was to grow the number of sales by 25% while cutting the campaign budget in half. At the same time, we were dealing with the fact that cookies are dying and no longer allow us to have a global understanding of the impact of our investments, both online and offline. This forced us to look beyond the traditional attribution models to correlate sales to media investments.