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The main challenge with Zuny was to spark interest in a saturated environment for a non-existing brand, for a tough audience: millennials. Creatives personalised as much as possible to stand out were a must. How could we execute without having audiences that were too small due to hyper-personalisation, or audiences and creatives that were too broad?
As this was a new brand and all depended on the successful launch of this campaign without offline sales points, we can happily say that the media and targeting were extremely effective. Zuny was successfully positioned for digital natives in the French-speaking part of Belgium. The campaigns generated more than 13M impressions, masses of engagement on social networks, and achieved the sales targets.