Last month’s top news from our industry – December 2021


4 months ago
Lore Dessent
monthly pick  

 

So what’s new in the digital world in December? 

Image extensions are coming to desktop, Google is creating a new Core Web Vitals metric, Meta is changing Facebook Ads targeting for 2022  … and much more!

Let’s get you up to speed.

 

CLICKTRUST News

 

2021 – A year that was nothing like 2020. Right?

– Fabian Van De Wiele

“Looking back – despite that sensation that it was (and is) all taking quite long and that it was all quite tiring and that we’re all completely fed up with events being adapted and canceled, 2021 did live up to its promises for CLICKTRUST.”

 

CLICKTRUST Brainfood

 

Build your marketing data warehouse with Google BigQuery

– Deborah Bergiers & Nicolas Schnock

“More than ever, you need to take control of your data and gather it in one place. Generally, the main solution is to use spreadsheets, but spreadsheets can’t handle huge datasets. This is precisely where a data warehouse like BigQuery becomes interesting.”

 

Google-related news

 

New Google Merchant Center Competitive Visibility Report

– Search Engine Roundtable

Google Merchant Center is rolling out a new report named the competitive visibility report. It helps you understand your competitive landscape on product category level and take action to improve your visibility – based on displayed impressions from your Shopping ads and free listings.

 

4 Updates To Google Ads Performance Planner

– Search Engine Journal

“The latest updates in Google Ads Performance Planner will allow you to add more campaigns, provide more detailed recommendations, help you to understand the impact of changes beyond key metrics and allow you to choose a time range.”

 

Google Ads brings image extensions to desktop devices

– Search Engine Land

“Google Ads will begin rolling out image extensions to desktop devices in the coming weeks. This update also applies to dynamic image extensions. Advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well.

 

Google Is Creating A New Core Web Vitals Metric

– Search Engine Journal

“Google is developing a new responsiveness metric that could be a replacement for First Input Delay.”

 

New: Google Analytics 4 Supports Google Search Console Data

– Search Engine Roundtable

“Google announced that now Google Analytics 4 supports data from Google Search Console. This was something Google has supported with the original Google Analytics since 2011 and now has brought over support for with the new GA4.”

 

Google December 2021 product reviews update is finished rolling out

– Search Engine Land

“The Google product reviews update aims to promote review content that is above and beyond much of the templated information you see on the web. Google said it will promote these types of product reviews in its organic search results rankings.”

 

Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

– Search Engine Land

“Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year. The search engine launched Page Experience update late, never hit its deadline for the mobile-first indexing this year and seemed to rush out two late. big algorithmic updates towards the end of the year.”

 

Google Ads Exclude Placements Coming To Smart Shopping Campaigns?

– Search Engine Roundtable

“Google is testing a feature to exclude unwanted placements in Smart Shopping Campaigns within Google Ads.”

 

Google Merchant Center allows retailers to save product filters

– Search Engine Land

“Being able to save product filters enables marketers to more quickly analyze different product categories, such as clearance items, for example.”

 

Social & other news

 

Here is how meta is changing Facebook Ads targeting for 2022

– Search Engine Journal

“Meta has announced the removal of Facebook Ads audience targeting options across four categories, beginning January 19, 2022.”

 

PPC 2021 in review: Privacy and automation force advertisers to adapt

– Search Engine Land

“From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.”

 

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