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Are you using Google Analytics 4 yet?

Google recently announced that it will start sunsetting Universal Analytics and will stop processing new hits as of July 1, 2023. With only 10 more months to go, now is the time to make the switch. At CLICKTRUST, we have a team of experienced digital performance analysts ready to help you set up your tracking in Google Analytics 4.

Prefer taking matters into your own hands? No problem, we have a collection of blog posts and a Google Analytics 4 training, taught by a real specialist, to get you started.

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Our blog posts on Google Analytics 4

We’ve experimented with GA4 for a while now and bundled our knowledge and insights in these posts.

GA4 vs. Universal Analytics: 12 fundamental questions anwered

Google Analytics4 is the future of web analytics. We took 12 real questions we received from clients & colleagues about the new GA4 and answered it with actionable insights.

Google Analytics 4: One year later

Given that Universal Analytics is doomed to become obsolete, it is high time to get familiar with Google Analytics 4. What has changed since its release?

All you need to know for a successful migration to Google Analytics 4

In this article, we discuss the most important things you need to know before upgrading to Google Analytics 4, as well as how to upgrade to GA4 and how to get the most out of it.

Linking GA4 with BigQuery and connecting with R.

In this post, we explain how you can create your very first BigQuery project with Google Analytics 4 data.


Looking for a Google Analytics 4 training?

CLICKTRUST Academy offers different Google Analytics 4 trainings, taking place near our offices in Brussels. Upon request, we also organize private trainings for groups.
During this training, our instructor Alex Massart will teach you more about the possibilities of GA4, from better attribution to pushing non-cookie-based audiences to Google Ads. Together, you will also set up your first Google Analytics 4 property.
Discover our Google Analytics training

Ready to switch gears?

Let’s discuss your ambitions, give your team the support they need and hit your marketing goals together!