On Google, and specifically in SEA, the message contained in your ad serves as the primary representation of your brand. Over the past years, Google…
Geoffrey Haesaertseptember 15, 2023
In today's fast-paced world, where digital marketing reigns supreme, it's easy to overlook the potential of traditional advertising channels. However, at CLICKTRUST, we believe in…
Patrick Kibalejuli 5, 2023
To nobody's surprise, the 10th anniversary edition of Google Marketing Live largely focused on further unlocking AI possibilities and embracing privacy expectations. Looking ahead, Google…
Lore Dessentmei 24, 2023
For the past few months, we've had the pleasure of getting to know the newest addition to the Google family - a groundbreaking product infused…
Benjamin Hecapril 27, 2023
I’m sure you’ve heard of “the death of the cookie” by now. It’s hard to miss. Even people outside our industry are aware that times…
Bert Onckelinxoktober 28, 2022
In today's competitive business landscape, understanding and leveraging customer lifetime value (CLV) is crucial for sustained growth and profitability. CLV refers to the predicted business…
Yannick Timmermansseptember 14, 2022
More than ever, we keep repeating how essential understanding the customer journey is in order to make strategic decisions. But have you ever wondered how…
Deborah Bergiersjuni 8, 2022
Each year, Google shares its latest insights and new products and services during its Google Marketing Live event. This year's edition focused on three key…
Lore Dessentjuni 1, 2022
The Google Ads Automation timeline started back in 2011 with the launch of Dynamic Search Ads. A few years later Smart Bidding entered the game.…
Benjamin Hecmei 18, 2022